In the News

How To: Improve digital product content to boost customer experience, sales - March 28, 2017

Digital product content is the prime element that engages the online customer. Retail Customer Experience features valuable insights provided by Mihir Kittur, on the customer-centric, data-driven factors that affect traffic and customer engagement. The article also highlights Ugam’s findings from its 2016 Holiday Season Report on Digital Product Content. >>>

Big data analyst Ugam sets up in Australia as retailers scramble to fight Amazon - March 15, 2017

Amazon’s entry in Australia has created a sense of urgency among retailers for data and analytics. Find out how Ugam, which specializes in providing advanced analytics plans to take advantage of surging interest from Australian retailers as new players expand and more consumers start their shopping journey online. >>>

Loyalty Programs and Data Analytics - March 8, 2017

With the emergence of online shopping, retention of loyal customers has become increasingly challenging. In this article featured in Multichannel Merchant, Vinay Mony, Principal Data Scientist at Ugam, details how advanced data analytics can help retailers improve the effectiveness of customer retention and loyalty programs through greater personalization. >>>

How Skin Care Brands Can Improve Online Presence - March 3, 2017

Global Cosmetics Industry features Ugam’s findings from its latest report, which analyzes nine prestigious beauty brands and provides insight into how brands can leverage big data to improve their online presence and capitalize on digital manifestation. >>>

How can skin care brands stand out on the digital shelf? - March 2, 2017

This article by features Ugam’s analysis on the state of skin care online today and the valuable role statistical analysis can play in bettering a brand’s standing in the digital beauty marketplace. >>>

To improve your business, enrich your online content - February 27, 2017

While ecommerce is ubiquitous, not all ecommerce sites provide the customer experience necessary for improving sales and profits. In this article featured in B2B E-Commerce World, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, shares three steps to improve online site content for boosting web traffic and conversions. >>>

Artificial Intelligence and Retail: What to Expect - February 9, 2017

In this article featured in Total Retail, Navin Dhananjaya, Chief Solutions Officer at Ugam, explains the potential impact of Artificial Intelligence on improving marketing and merchandising decision-making.  >>>

3 reasons to embrace digital in 2017 - January 6, 2017

In this article featured in The Future of Customer engagement and Commerce, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, highlights the key reasons why manufacturers need to embrace digital this year. >>>

Improving Performance Analysis With External Data - December 30, 2016

Insights into market share, conversions, and margins are key to driving critical business decisions. In this article featured in RIS, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, explains how undertaking good performance analysis can provide those insights through a more holistic view of your business. >>>

Top 10 Analytics Trends in India to watch out for in 2017 - December 20, 2016

In this article featured in Analytics India Magazine, Mihir Kittur, co-founder and CIO at Ugam, highlights on-demand analytics as one of the key trends that could improve decision-making and shape the Indian analytics industry in 2017. >>>