In the News
5 Steps to Building an Effective Digital Coupon Campaign - October 27, 2016
Digital coupon promotions are an effective method to attract new and existing customers. In this article featured in Internet Retailer, Mihir Kittur, Co-founder and CIO at Ugam, narrows down the key steps to building an effective digital coupon campaign using analytics. >>>
Festival sale: Amazon beats Flipkart in exclusive smartphone deals, says report - October 21, 2016
This article by Moneylife features Ugam analysis of exclusive smartphones by Amazon India and Flipkart. The study reveals that Amazon offered 70 percent of the most preferred exclusive smartphones, pacing ahead of its nearest competitor, Flipkart. >>>
Shopping festivals: Amazon offered smartphones at lower prices than Flipkart - October 18, 2016
Ugam’s study of exclusive smartphones by Amazon India and Flipkart was featured in the Hindu BusinessLine. The study analyzes online shopper intent signals to reveal which retailer carried the top exclusive smartphones that shoppers preferred during the festive season. >>>
Coupons, cashback sites too roll up sleeves for festive sales - September 28, 2016
As the festive shopping season draws near, online marketplaces are expected to bump up their budgets for promoting coupons and cashback offers on affiliate channels. In this article featured in Economic Times, Mihir Kittur, Co-founder and CIO at Ugam, explains how data and analytics can help online marketplaces allocate their affiliate channel spend more effectively during this crucial shopping season. >>>
Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry - September 9, 2016
In this article featured in Website Magazine, Suresh Divakar, Senior Vice President at Ugam, explains how analytics is being used in different areas of the beauty industry to understand consumers’ tastes, deliver to those needs and compete more effectively. >>>
Customer Insights: Gotta Catch ‘em All! - September 5, 2016
Pokemon Go’s rampant popularity gives us a rare window into the habits of millions of users around the world. In this article featured in the CARO blog, Felix Rios, Market Research Technology Manager at Ugam, shares the valuable lessons and opportunities this popular game can present for the market research industry. >>>
How Amazon priced deals on Prime Day 2016 - September 5, 2016
Amazon’s second Prime Day sale was bigger and definitely more successful than the previous year. In this article featured in Internet Retailer, Mihir Kittur, Co-founder and CIO at Ugam, reveals the key product and pricing strategies that led to its success. >>>
How sporting-goods retailers use data analytics to raise their batting average - August 30, 2016
Mihir Kittur, Co-founder and CIO at Ugam, illustrates the application of big data analytics in the sporting goods industry to accomplish three fundamental goals: optimize product assortment, improve price competitiveness and increase web traffic and conversion. >>>
Three Things I Learned from Catching Pokemons - August 15, 2016
In this article featured in GreenBook, Felix Rios, Market Research Technology Manager at Ugam, explains what market researchers can learn from Pokemon Go to make sure they remain relevant with the people that they survey, and are gathering data that will help clients make better decisions. >>>
MBAs in Big Data - Preparing For The Promised Land - August 8, 2016
Big data has created several opportunities for industries to create value. In order to reap its benefits, Mihir Kittur, Co-founder and CIO at Ugam, explains what skills budding MBA professionals need to hone and, thereby, make a successful career in big data analytics. >>>