In this article featured in Internet Retailer, Mihir Kittur, Co-founder and Chief Commercial Officer, elaborates on some key tactics to improve targeted marketing programs by implementing data-driven customer segmentation. >>>
Data-driven coupon campaigns can help retailers increase their ROI and sales. In this article, Mihir Kittur, Co-founder and Chief Commercial Officer at Ugam, provides a framework that has proven successful for retailers across categories. >>>
Digital is becoming a strategic priority for distribution amongst manufacturers. In this article featured in Retail TouchPoints,
Mihir Kittur, Co-founder and Chief Commerical Officer, provides three actionable insights to enable growth across eCommerce channels. >>>
This article featured on Retail Dive, highlights Flipkart's recent aquisition of eBay's Indian business and what this means for the eCommerce space in India. >>>
Digital product content is the prime element that engages the online customer. Retail Customer Experience features valuable insights provided by Mihir Kittur, on the customer-centric, data-driven factors that affect traffic and customer engagement. The article also highlights Ugam’s findings from its 2016 Holiday Season Report on Digital Product Content. >>>
Amazon’s entry in Australia has created a sense of urgency among retailers for data and analytics. Find out how Ugam, which specializes in providing advanced analytics plans to take advantage of surging interest from Australian retailers as new players expand and more consumers start their shopping journey online. >>>
With the emergence of online shopping, retention of loyal customers has become increasingly challenging. In this article featured in Multichannel Merchant, Vinay Mony, Principal Data Scientist at Ugam, details how advanced data analytics can help retailers improve the effectiveness of customer retention and loyalty programs through greater personalization. >>>
Global Cosmetics Industry features Ugam’s findings from its latest report, which analyzes nine prestigious beauty brands and provides insight into how brands can leverage big data to improve their online presence and capitalize on digital manifestation. >>>
This article by CosmeticsDesign.com features Ugam’s analysis on the state of skin care online today and the valuable role statistical analysis can play in bettering a brand’s standing in the digital beauty marketplace. >>>
While ecommerce is ubiquitous, not all ecommerce sites provide the customer experience necessary for improving sales and profits. In this article featured in B2B E-Commerce World, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, shares three steps to improve online site content for boosting web traffic and conversions. >>>
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.