Blog
The Key Characteristics of Successful Market Research Firms
With the growth of DIY research technologies and increasing competition, MR firms have found themselves in a tough spot. But the best have prevailed, learn what characteristics they possess. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam,
August 11, 2017
Market Research Firms: Recommendations to Improve Margins
Looking for a way to save costs? Making adjustments to your market research operations technologies may be the answer. Learn how. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam,
August 4, 2017
Unlocking the Power of Data at Every Step in the Shopper’s Journey
Advances in digital technology have completely changed the way customers shop. The Ugam Customer Summit 2017 reveals how the power of data can be unlocked to provide a great customer experience. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,
July 28, 2017
The Road Ahead for Pricing in Retail
One time sale or customer loyalty? Retailers need to rethink their pricing strategies to win their customers’ trust. Read this article to know how data and analytics can inform this decision. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,
June 27, 2017
Beyond the hype: Big data for better retail decisions
The Australian retail environment is undergoing significant change. Learn how retailers can leverage big data to understand the opportunities to make better data-driven decisions across pricing, product-range and customer experience. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,
June 26, 2017
Digital is Disrupting Everything – Retailers and Brands Need to Keep Evolving
The retail world has changed dramatically and the omnichannel customer is now calling the shots! The Ugam Customer Summit 2017 revealed key insights about the digital-first customer that retailers and brands can use to their advantage. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,
June 23, 2017
Why one [really awesome] strategic partner may be all you need
Assistant Vice President Jitesh Marlecha discusses how market research firms and consultancies can benefit from consolidating strategic partners from many down to a select few. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam,
June 16, 2017
Retail Success Demands an Investment in Customer Experience
One of the key points that stood out at the Ugam Customer Summit 2017 was the need for retailers and brands to better understand their omnichannel customers. Investing time getting to know what customers truly need is essential to survive in this age of digital disruption. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,
June 15, 2017
4 Areas AI and Machine Learning Can Improve Your Merchandising and Marketing Decision Making
In today’s retail environment, customer experience is key. Learn how artificial intelligence and machine learning can help retailers meet their customers’ needs at scale, with speed and accuracy. View More >>>
Navin Dhananjaya, Chief Solutions Officer, Ugam,
June 12, 2017
B2B Companies: 3 Tips to Improve Online Product Content for Conversion
B2B companies need to be just as vigilant with online product content as their B2C counterparts in the retail world. Here are tips on how you can improve content and deliver a good customer experience. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
May 11, 2017
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