Video game competitive landscape
Amazon is providing discounts on a wider range of video games. However, looking at the average category discounts provided, other retailers are providing higher discounts on fewer products, probably to draw in traffic. View More >>>
Ugam,
December 10, 2013
Providing your customers with the products they want
The products being sold are still the same old single “over the ear” pieces. However, Consumer Demand Signals clearly indicate that users want something different; an increased penetration of smartphones means consumers are looking for Bluetooth headsets that can also serve the purpose of listening to music, as well as providing long battery life and stereo. View More >>>
Navin Dhananjaya, Chief Solutions Officer, Ugam,
December 5, 2013
What is the price of instant gratification? Dynamic pricing to increase margins…
If you ask me, “Is price-matching the right strategy to use?” the answer will be a resounding “NO”. Very often I see margin opportunities lost due to price matching, which is usually a strategy of a race to the bottom, with that race being won by the retailer who has the better negotiating power with the supplier and the lower costs. View More >>>
Sudhir Holla, Senior Vice President, Ugam,
December 5, 2013
Promotional intelligence shows NewEgg pulls off strongest showing in “cell phones-unlocked” category
While Amazon continued to lead sales through the Thanksgiving weekend, our category insights shows that many retailers found niches where they could beat Amazon and even dominate. View More >>>
Ugam,
December 5, 2013
Is Black Friday shopping all hype?
When shoppers wake up at 4:00 am Friday morning, they expect great pricing deals, but are retailers meeting that expectation? While retailers tempted shoppers with extended hours (including Thanksgiving day openings), doorbusters, and giveaways, was their overall pricing lower?
The general answer, looking at data through Black Friday and Cyber Monday, is no. View More >>>
Ugam,
December 4, 2013
Did Retailers Meet Shoppers' Pricing and Product Assortment Expectations Over The Black Friday Weekend?
The Thanksgiving weekend has traditionally marked the kick off to the holiday shopping season as millions of shoppers have a four day weekend, giving them the time to start shopping. View More >>>
Ugam,
December 4, 2013
How some retailers competed with Amazon on Black Friday, 2013
Black Friday is a critical day for many retailers and to do well they need to find ways to compete against Amazon, who has been continually pressuring retailers on pricing and assortment, combined with strong customer service and loyalty programs. Here we look at three categories to see if retailers succeeded in finding ways to stand out next to Amazon in either pricing or assortment. View More >>>
Ugam,
December 2, 2013
Did Amazon Truly Rule Going Into Black Friday, 2013?
Amazon is known for having the largest selection at the best prices, but does data support that as we go into this 2013 holiday season? Several retailers who have been beat up by Amazon in recent years are fighting back, but they are picking their categories. While Amazon is still overall the largest online retailer, there are cracks that smart retailers are taking advantage of. View More >>>
Ugam,
November 27, 2013
Prepping for 2013 Black Friday & Adjusting for a Short Shopping Season
Retailers such as JC Penney aren’t waiting until Thursday, but have already released their Black Friday ads. Walmart is matching Amazon’s free shipping on orders over $35. And many are doing “Beat the Rush” sales this week. View More >>>
Ugam,
November 26, 2013
JC Penney’s Positioning Heading into Black Friday, 2013
After several years of struggling under the Ron Johnson experiment, JC Penney enters a critical 2013 holiday season. This week’s ads reveal their Black Friday approach. JC Penney has already released their Black Friday ads on their website and it is full of ... View More >>>
Ugam,
November 25, 2013
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