Is Black Friday shopping all hype?
When shoppers wake up at 4:00 am Friday morning, they expect great pricing deals, but are retailers meeting that expectation? While retailers tempted shoppers with extended hours (including Thanksgiving day openings), doorbusters, and giveaways, was their overall pricing lower?
The general answer, looking at data through Black Friday and Cyber Monday, is no. View More >>>
Ugam,
December 4, 2013
Did Retailers Meet Shoppers' Pricing and Product Assortment Expectations Over The Black Friday Weekend?
The Thanksgiving weekend has traditionally marked the kick off to the holiday shopping season as millions of shoppers have a four day weekend, giving them the time to start shopping. View More >>>
Ugam,
December 4, 2013
How some retailers competed with Amazon on Black Friday, 2013
Black Friday is a critical day for many retailers and to do well they need to find ways to compete against Amazon, who has been continually pressuring retailers on pricing and assortment, combined with strong customer service and loyalty programs. Here we look at three categories to see if retailers succeeded in finding ways to stand out next to Amazon in either pricing or assortment. View More >>>
Ugam,
December 2, 2013
Did Amazon Truly Rule Going Into Black Friday, 2013?
Amazon is known for having the largest selection at the best prices, but does data support that as we go into this 2013 holiday season? Several retailers who have been beat up by Amazon in recent years are fighting back, but they are picking their categories. While Amazon is still overall the largest online retailer, there are cracks that smart retailers are taking advantage of. View More >>>
Ugam,
November 27, 2013
Prepping for 2013 Black Friday & Adjusting for a Short Shopping Season
Retailers such as JC Penney aren’t waiting until Thursday, but have already released their Black Friday ads. Walmart is matching Amazon’s free shipping on orders over $35. And many are doing “Beat the Rush” sales this week. View More >>>
Ugam,
November 26, 2013
JC Penney’s Positioning Heading into Black Friday, 2013
After several years of struggling under the Ron Johnson experiment, JC Penney enters a critical 2013 holiday season. This week’s ads reveal their Black Friday approach. JC Penney has already released their Black Friday ads on their website and it is full of ... View More >>>
Ugam,
November 25, 2013
WalMart Agressive Leading into Black Friday
While Amazon has the deepest discounts, this doesn't necessarily translate into the lowest category pricing. However, Amazon carries slightly more than twice the selection, which still results in the greatest number of laptops at low pricing. View More >>>
Ugam,
November 25, 2013
Revealed: A Little Known Effective Dynamic Pricing Strategy
How customers arrive at your product page can affect how much they are willing to spend on a product. If this information is properly leveraged, you can dynamically price your products to improve margins without sacrificing sales. View More >>>
Vinayak Hegde, Assistant Vice President, Ugam,
November 6, 2013
Six Ways To Identify Best Sellers Using Consumer Demand Signals
Consumers are freely and constantly telling us what they like, don’t like, and what they want.But, are you listening in a way that generates actionable insights? If not, you are missing out on an opportunity to stay ahead of your competition. View More >>>
Ugam,
June 11, 2013
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