Blog
How to be a Retail Winner in a Big Data World
Information loses value with every passing minute. Learning about a competitors’ promotion or lack of inventory a day later, or even a few hours later, can be costly. Every hour that passes translates into a decrease in revenue. View More >>>
Sridhar Sharma, Chief Technology Officer, Ugam,
June 3, 2014
Hit a home run with your baseball bats assortment this summer (Part 1)
Tapping consumer e-demand signals like reviews and social signals are a good way to understand consumer preference trends. Retailers who carry baseball bats have a small window, this summer, to ensure they have the right assortment. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
June 3, 2014
The impact of in-cart pricing tactics on MAP monitoring
A commonly used practice that retailers use to lure consumers closer to checkout is advertising lower in-cart prices. They do this to ensure price competitiveness and improve conversion on their sites. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 2, 2014
Are you carrying the products your customers want?
By deploying consumer e-demand signals retailers now have an opportunity to truly know which products are trending, how they compare to their competition, and what assortment gaps need to be reviewed. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
May 20, 2014
How pricing at style-color-size variant is impacting MAP monitoring
I have alluded to ‘The end of MAP monitoring as we know it’ in a prior blog post. In this post I will attempt to detail out one of several reasons why the current method of MAP monitoring may soon turn irrelevant. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 9, 2014
Dynamic price changes and its implications for MAP monitoring
Retailers are acquiring the capability to dynamically change prices. Some of them are able to change prices within minutes and this makes it very difficult to detect MAP compliance. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 7, 2014
Lessons learned from the Global Retailing Conference
The theme at this year’s Global Retailing Conference was Ignite the Customer Experience. Here are five insights that caught my attention... View More >>>
Nina Morton, Marketing Director, Ugam,
April 23, 2014
The end of MAP monitoring as we know it?
The new paradigm of information transparency and the rise of the empowered consumer present new challenges and opportunities for brands to drive consistent online brand experiences to support effective conversion. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
April 17, 2014
Decoding consumer demand signals to know which products are HOT or NOT
Some of you may know that Mark Zuckerberg after (or during!) an afternoon drinking session, set up a website which was basically a “hot or not” game for Harvard students. He hacked Harvard’s student profile pages and used the images to populate his website – called ‘Facemash’. And apparently, his little ‘hot or not’ drunken experiment became a big hit (aka Facebook). View More >>>
Savino Lobo, Assistant Vice President, Ugam,
April 9, 2014
What’s your Uniqueness Quotient (UQ)?
Within the space of carefully curated style/design driven categories, having the right level of uniqueness in your assortment is important for drawing consumer attention. Merchants strive to acquire exclusivity and some prioritize their Uniqueness Quotient (UQ) over assortment breadth. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
March 31, 2014
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