Are Price Wars Winnable?
The world of retail is not for the meek. At a time when consumers have more choices than ever, you can’t afford to sit on the sidelines while your competitors play the price-changing game. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
June 27, 2014
How the proliferation of shopping channels impacts MAP monitoring
The proliferation of shopping channels like marketplaces and comparison shopping engines provide a number of advantages to retailers in terms of expanding their reach. This however presents a challenge to brands who want to ensure a consistent brand experience via a MAP monitoring policy. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 25, 2014
How to be a Retail Winner in a Big Data World
Information loses value with every passing minute. Learning about a competitors’ promotion or lack of inventory a day later, or even a few hours later, can be costly. Every hour that passes translates into a decrease in revenue. View More >>>
Sridhar Sharma, Chief Technology Officer, Ugam,
June 3, 2014
Hit a home run with your baseball bats assortment this summer (Part 1)
Tapping consumer e-demand signals like reviews and social signals are a good way to understand consumer preference trends. Retailers who carry baseball bats have a small window, this summer, to ensure they have the right assortment. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
June 3, 2014
The impact of in-cart pricing tactics on MAP monitoring
A commonly used practice that retailers use to lure consumers closer to checkout is advertising lower in-cart prices. They do this to ensure price competitiveness and improve conversion on their sites. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 2, 2014
Are you carrying the products your customers want?
By deploying consumer e-demand signals retailers now have an opportunity to truly know which products are trending, how they compare to their competition, and what assortment gaps need to be reviewed. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
May 20, 2014
How pricing at style-color-size variant is impacting MAP monitoring
I have alluded to ‘The end of MAP monitoring as we know it’ in a prior blog post. In this post I will attempt to detail out one of several reasons why the current method of MAP monitoring may soon turn irrelevant. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 9, 2014
Dynamic price changes and its implications for MAP monitoring
Retailers are acquiring the capability to dynamically change prices. Some of them are able to change prices within minutes and this makes it very difficult to detect MAP compliance. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
May 7, 2014
Lessons learned from the Global Retailing Conference
The theme at this year’s Global Retailing Conference was Ignite the Customer Experience. Here are five insights that caught my attention... View More >>>
Nina Morton, Marketing Director, Ugam,
April 23, 2014
The end of MAP monitoring as we know it?
The new paradigm of information transparency and the rise of the empowered consumer present new challenges and opportunities for brands to drive consistent online brand experiences to support effective conversion. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
April 17, 2014
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