The Myth: Store-Based Retailers Only Need Store-Based Intelligence
Only caring about pricing data from physical stores is like pretending your customers don’t know about the Internet. You need to be thinking about pricing the way your customers and competitors think about pricing. You need to be looking at the same numbers they are. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
July 23, 2014
A Home Run for Profits: Consumer Acceptance of Dynamic Pricing
To maximize revenues, sometimes you need to raise prices, sometimes lower prices and other times not make any changes at all. The trick is to know when you need to do what – and what will meet your customers’ expectations as being reasonable. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
July 15, 2014
The Folly of Trying to Match Offline and Online Prices
Customers already expect that shopping online involves widely fluctuating prices over a short period of time. But changing prices too frequently in a brick-and-mortar store is a recipe for resentment. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
July 11, 2014
Hit a home run with your baseball bats assortment this summer (Part 2)
Category managers can derive useful assortment insights by looking at the composition of the Top trending products. The brands, price ranges and attributes of these trending products reflect consumer choices which is something every retailer should pay attention to. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
July 7, 2014
Avoiding the Price Match Trap: Q&A With Kevin Sterneckert
Price matching while viewed as a victory for consumers is typically a race to the bottom for retailers. In fact, retailers who try to compete with Amazon on price “are showing up to a gun fight with a pixie stick." View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
June 30, 2014
Are Price Wars Winnable?
The world of retail is not for the meek. At a time when consumers have more choices than ever, you can’t afford to sit on the sidelines while your competitors play the price-changing game. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
June 27, 2014
How the proliferation of shopping channels impacts MAP monitoring
The proliferation of shopping channels like marketplaces and comparison shopping engines provide a number of advantages to retailers in terms of expanding their reach. This however presents a challenge to brands who want to ensure a consistent brand experience via a MAP monitoring policy. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 25, 2014
How to be a Retail Winner in a Big Data World
Information loses value with every passing minute. Learning about a competitors’ promotion or lack of inventory a day later, or even a few hours later, can be costly. Every hour that passes translates into a decrease in revenue. View More >>>
Sridhar Sharma, Chief Technology Officer, Ugam,
June 3, 2014
Hit a home run with your baseball bats assortment this summer (Part 1)
Tapping consumer e-demand signals like reviews and social signals are a good way to understand consumer preference trends. Retailers who carry baseball bats have a small window, this summer, to ensure they have the right assortment. View More >>>
Savino Lobo, Assistant Vice President, Ugam,
June 3, 2014
The impact of in-cart pricing tactics on MAP monitoring
A commonly used practice that retailers use to lure consumers closer to checkout is advertising lower in-cart prices. They do this to ensure price competitiveness and improve conversion on their sites. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam,
June 2, 2014
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