Product intelligence applies technology to aggregate and analyze data from a variety of online and in-store sources to help you understand customer demand signals and identify opportunities that give you a competitive advantage. You can build on these insights to offer unique and useful products that your customers might not find elsewhere. Here’s a great example of how a retailer leveraged product intelligence to identify a unique and desirable product that other retailers ignored.
After the YouTube advertisement ‘Girls Don’t Poop’ went viral, there was a sudden spike in the Poo Pourri’s online search volume. A smart retailer who saw how popular the video had become was among the first ones to add the product to its assortment. It attracted tons of reviews and went on to become one of the most sought-after gifts in the holiday season in 2014.
Leading retailers and manufacturers are using product intelligence to foresee demand and stay on top of market trends to ensure they do not lose their competitive edge amidst the changing retail scenario. Learn more about how you can apply product intelligence to offer a differentiated product assortment for your customers and stay ahead of the competition in our on-demand webinar Leverage Product Intelligence to Improve Category Performance this Holiday Season.
Sudhir is focused on leading Ugam Solutions’ drive towards actionable insight solutions for the retail industry. He comes with a wealth of knowledge of the retail industry, having over 18 years of consulting experience helping leading retailers improve their digital commerce and supply chain performance. Sudhir has previously worked with Accenture and Infosys, where his last role was to establish and lead the multi-channel commerce practice.