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[Infographic] The Great Indian Diwali Sale – Did Amazon Have The Best Offers?

Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,


The festive season got off to an early start this year, with major Indian ecommerce players offering mega sales several weeks before Diwali. One of them was Amazon’s Great Indian Diwali sale, which promised shoppers a ‘cracker of a Diwali’ with exclusive deals on a variety of products during October 26 to 28.

Ugam analyzed Amazon’s pricing and assortment for likely bestsellers in key product categories - Laptops, Home Appliances and Books - and compared it against competitors Flipkart and Snapdeal to find out which retailer actually offered the best prices for some of the most sought-after products. Here’s what we found:


Today’s retailers are faced with the challenge of staying relevant to evolved shoppers who have unprecedented access to product and pricing information. It’s critical to have accurate insights about what products to carry and how to price in a way that maximizes revenue.

Ugam’s Assortment and Pricing intelligence solutions enable retailers to take timely decisions about their products and pricing by leveraging data analytics. We leverage data about consumers, competition, and products, so that you can eliminate the guesswork and act on insights to stay competitive.

Find out how you can identify opportunities to grow margins and stay relevant to your customers – speak to our experts today.

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