The Market Research Shift: How firms can build better client relationships

There’s a transformational shift in the market research industry that has brought along new challenges as well as new opportunities. Find out how market research firms can deliver an edge in this increasingly competitive space. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, February 3, 2016

Are we Seeing an End to Market Research as we Know it?

The market research industry is experiencing a transformational shift with the emergence of disruptive new technologies. Could this shift lead to the end of market research as we know it? View More >>>
Felix Rios, Market Research Technology Manager, Ugam, January 19, 2016

3 Wearable Technologies that Could Change Market Research

Advanced technologies available at our fingertips today can support better ways to acquire the data we need from consumers. Here are three wearable devices that can drastically impact the way we gather consumer data. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, January 14, 2016

4 Benefits of Leveraging Tableau

In the age of big data, there’s pressure to generate meaningful insights instantly in a clear and concise way. Find out how Tableau can fill the void to help create visually-appealing data representations effectively. View More >>>
Joel Correa, Senior Manager Technology, Ugam, January 7, 2016

What’s the Deal with Big Data and Market Research?

Find out what big data really means in the field of market research and how enterprises can use it to unearth actionable insights. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, December 15, 2015

TMRE Event Recap – Shifting Views in Market Research

TMRE is a leading market research event, which brings together leaders across market research, consumer insights, strategy, innovation and more. Read this blog post to find out the emerging trends in the market research industry that were highlighted during the event. View More >>>
Robert Clark, Vice President, Ugam, November 27, 2015

How to be a Retail Winner in a Big Data World

Information loses value with every passing minute. Learning about a competitors’ promotion or lack of inventory a day later, or even a few hours later, can be costly. Every hour that passes translates into a decrease in revenue. View More >>>
Sridhar Sharma, Chief Technology Officer, Ugam, June 3, 2014

Lessons learned from the Global Retailing Conference

The theme at this year’s Global Retailing Conference was Ignite the Customer Experience. Here are five insights that caught my attention... View More >>>
Nina Morton, Marketing Director, Ugam, April 23, 2014


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