[Infographic] Analyzing the Digital Shelf of Skincare Brands
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,
More and more people are choosing to buy everything online and beauty products are no exception. In fact, nearly 10% of U.S. beauty sales occur online, a number that is only expected to grow in the coming years. Knowing this, Ugam analyzed the current digital shelf of nine prestigious skincare brands across specific online retailers to demonstrate how analytics can help brands.
Below are some of the highlights of what Ugam found:
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.