Nowadays, 55% of online shoppers start their product searches on Amazon. How did they achieve this success so quickly?
In this video, Mihir Kittur* demystifies Amazon’s strategy.
- Data Amassing capabilities
- Key differentiators – Private label, delivery, Amazon business, investments & culture
Many US retailers were unprepared for Amazon’s game plan. But are now responding more smartly. If you are interested to know how, continue to Part II: The Rest react to Amazon
*Extract from a client workshop, October 2017.
