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Part I: Amazon vs The Rest

Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,


Nowadays, 55% of online shoppers start their product searches on Amazon. How did they achieve this success so quickly? 

In this video, Mihir Kittur* demystifies Amazon’s strategy.

  • Data Amassing capabilities
  • Key differentiators – Private label, delivery, Amazon business, investments & culture

Many US retailers were unprepared for Amazon’s game plan. But are now responding more smartly. If you are interested to know how, continue to Part II: The Rest react to Amazon

*Extract from a client workshop, October 2017.


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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.

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