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[Infographic] Amazon India vs Flipkart – Who won on exclusive smartphones?

Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,


Smartphones is an important category for online retailers in India. This festive season, major online retailers chose to compete on exclusive smartphones, as exclusive models account for almost 75 percent of total online smartphones sales in India. But which exclusive smartphones do shoppers actually prefer and which retailers carry them? To find out, Ugam analysed the online shopper intent signals of 31 exclusive smartphones by Amazon India and 29 exclusive smartphones by Flipkart from October 1 to October 6, 2016. Here’s what we found.


Find out how you can leverage shopper intent data to improve your product selection and pricing. Speak to our experts today!


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About Ugam

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.

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