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Video game competitive landscape

Ugam,


Video games are a popular gift category over the holidays and retailers compete hard for customers. Below is a quick overview of the competitive landscape, as of December 7, 2013, of key players in the video game category including:

  • Assortment
  • Average pricing
  • Number of products on discount
  • Average category discounting
  • Key promotions
  • Summary
  • More insights
Assortment
Amazon has the biggest assortment across all games , with one exception: Walmart has the largest selection of Wii games. Amazon’s greater selection is mainly due to various game editions (Standard, Limited, Steelbook, GOTY, etc. ).

Video Game Competitive Landscape

Average Category Pricing
The average category pricing is quite close. Walmart generally has the lowest pricing in a category.

Video Game Competitive Landscape

Average Category Discounts
ToysRUs has the largest average discounts on video games.

Video Game Competitive Landscape

Discounted Products (%)
Amazon has by far the most products on discount:

Video Game Competitive Landscape

Relevant Online Promotions

Amazon video game promotions

Video Game Competitive Landscape

ToysRUs Video Games

Video Game Competitive Landscape

Walmart video games

Video Game Competitive Landscape
                                 
Summary
Amazon is providing discounts on a wider range of video games. However, looking at the average category discounts provided, other retailers are providing higher discounts on fewer products, probably to draw in traffic.

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