Categories

Prepping for 2013 Black Friday & Adjusting for a Short Shopping Season

Ugam,


There has been a flurry of activity from retailers as Black Friday approaches. With Thanksgiving falling at the end of November and Cyber Monday landing in December, many retailers are:

  1. Trying to extend the shopping season with early sales
  2. Enticing customers with sneak peeks at their Black Friday specials.
Retailers such as JC Penney aren’t waiting until Thursday, but have already released their Black Friday ads. Walmart is matching Amazon’s free shipping on orders over $35. And many are doing “Beat the Rush” sales this week.

Extending the Shopping Season
In an effort to add a week to the short season, many retailers started their Holiday shopping specials last weekend. Below are some of the “Beat the Rush” online ads we are seeing:

promotional intelligence

promotional intelligence

promotional intelligence

promotional intelligence


promotional intelligence

Black Friday Previews
Many retailers are also putting out their Black Friday ads or at least providing a sneak peek. Below are some examples.

promotional intelligence

promotional intelligence

promotional intelligence


Generate More Insights
Get insights on competitor promotional strategies.


×

Sorry, your search did not match any relevant results.

×