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Ask not what a category can do for a SKU, but what a SKU can do for a category

10 universal golden rules to help retailers improve category profitability. View More >>>
James Walker, Partner and Global Head of Analytics, OC&C Strategy Consultants and Ugam, June 29, 2018

What would offer better reach for Amazon – acquiring Target or Nordstrom?

There is a lot of speculation around Amazon’s next acquisition. We analyzed the influence these retailers have over the U.S. population. Read what we found. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, February 2, 2018

A New Chapter of eCommerce Begins: Voice

This year, we tested the Echo-Dot and Google Home Mini specifically for holiday voice-shopping deals. Find out how they fared. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, January 11, 2018

Part I: Amazon vs The Rest

Amazon’s entry forced retailers and brands to rethink their strategy. In this video, Mihir Kittur discusses why Amazon’s strategy has been successful. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, November 30, 2017

[Infographic] Are Voice Assistants Ready for Holiday Shopping?

We tested Amazon Echo Dot (Alexa-enabled) and Google Home Mini. Find out how they fared. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, November 9, 2017

Specialty Retailers: Looking to Improve Marketing Results? Try Segmentation

With copious amounts of customer data generated each day, specialty retailers can better align marketing strategies and improve profitability if they make an effort to understand customers behavior and purchase habits. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, September 13, 2017

Is a Loyalty Program Right for your Business? Consider these Factors Before you Decide

Some retailers consider a loyalty program an absolute must, while others think otherwise. These important factors will help you decide whether your business will benefit from a loyalty program. View More >>>
Vinay Mony, Principal Decision Scientist, Ugam, September 13, 2017

Five Steps B2B Distributors Need to Take to Improve Bid Performance

Bids and Request for Proposals (RFPs) constitute a significant part of revenue for B2B distributors. Here are five steps to help improve bid performance. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, August 30, 2017

[Infographic] Reflecting on Prime Day 2017

The third annual Amazon Prime Day began with a great deal of hype surrounding it. View this infographic to know more about the deals and discounts during this annual event. View More >>>
Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam, August 24, 2017

The Key Characteristics of Successful Market Research Firms

With the growth of DIY research technologies and increasing competition, MR firms have found themselves in a tough spot. But the best have prevailed, learn what characteristics they possess. View More >>>
Jitesh Marlecha, Assistant Vice President, Ugam, August 11, 2017


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