Stay on track amid COVID-19


As COVID-19 continues to affect communities, the health and safety of our employees remains our top priority. With Ugamites working from home under lockdown, we have undertaken several measures to ensure our work is least impacted by staying connected, engaged and fit. Here is a sneak peek into the ‘Life at Ugam’ as we adapt to this new normal. 
 

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How Ugam keeps employees engaged with its unique formal and informal activities

Ugam is proactively taking measures to build a personal connect and keep employees motivated with its 40+ formal and informal engagement initiatives.

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How different is Ugam, an analytics company’s virtual onboarding

While preparing for virtual onboarding and gearing up for the new normal, providing the right experience is important. Getting it right ensures that employees want to stay with you.

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5 ways leaders can guide talent development amid COVID-19

Shifting focus to talent development during the COVID-19 downtime, could help instil employee confidence, fix skill gap, and improve productivity in the long run.

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How Budding Data Scientists And Students Can Leverage Lockdown

With the nationwide lockdown following the coronavirus outbreak, Ugam Co-Founder and Chief Executive Officer, Sunil Mirani outlines how data science professionals and students can use this time productively.

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Stay Positive in times of Lockdown

As employees work from home during the lockdown, Ugam Co-Founder and Chief Executive Officer, Sunil Mirani outlines how Ugam is motivating teams in dealing with the crisis.

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Upcoming events & webinars for Ugamites

We are organizing several virtual events and webinars to help Ugamites stay fit, focused, and informed while working from home. Check out some of our upcoming events.

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Corridor conversations with Ugamites

The current situation has limited our time to catch-up and stay connected with each other. This section covers fun facts on Ugamites. Let’s get to know the little things about each other. 

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Homeshoring

Novel crisis leads to novel solutions. Ugamites are adopting novel ways to communicate and stay updated. Get inspired!    


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Stay fit during the lockdown

Many of our daily routines may have been disrupted, including hitting the gym daily, outdoor walks or runs. Get inspired by videos and photos of Ugamites working towards staying fit even during this lockdown. 

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Employees speak

The leadership and senior colleagues have proactively taken steps to ensure that all Ugamites are safe and healthy. Here’s some positive feedback and kind words of gratitude from Ugamites.

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Guide for Businesses

 

The COVID-19 crisis is disrupting businesses across the globe. While this situation is unprecedented, businesses can stay on track if they undertake the right measures at the right time. Much like steering a race car, these measures require one to:
 

  • Apply brakes on costs via cost optimization, reallocation of funds to improve ROI

  • Navigate sharply through these uncertainties by deploying agile & flexible business operations

  • Prepare to accelerate when the economy kickstarts by significantly leap-frogging their digital proposition to customers

  • And stay abreast of this extremely dynamic consumer and competitive landscape

 

 

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How High-Tech Brands Can Adapt to the Sudden Shift in Customer Expectations

In a recent study, PWC found that one in three consumers will walk away from a purchase from a brand they love after one bad experience—and that’s before a pandemic went and upended their worlds, not to mention the worlds of every brand on the planet.


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How Retailers Should Plan Their Holiday Strategy This Year

It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.


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How businesses can understand consumer insights during uncertain times

COVID-19 has caused significant change in consumer behaviour. And to remain relevant, businesses need to recalibrate their understanding of the customer and not rely on pre-COVID-19 data.


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Data-Driven Customer Experiences in the Post COVID-19 Era

How can marketers shift away from fragmented experiences to achieve connected customer experiences?


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Case for the Cloud: 7 Benefits of Migrating Marketing Data to the Cloud

Cloud technology has become a must-have for marketers to overcome challenges from the pandemic. Ankur Jain, Senior Vice President, Cloud Solutions at Merkle discusses the benefits for marketers migrating data to the cloud.


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Consumer Experience Sentiment Report

How are consumer expectations changing and are marketers keeping pace? Our semi-annual research uncovers how consumers feel about their experiences with brands, while tracking the impact of world events and how they influence changing behaviors.


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3 Must-Do Loyalty Strategies for Retailers to Re-Emerge From COVID-19

Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior when it does, is a challenge for all retailers.


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Top 3 easy to migrate cloud computing platforms

The accelerated consumer shift to digital is generating humongous amounts of data. Businesses are exploring quicker, scalable and cost-effective platforms to effectively process large data sets, such as cloud computing. Here are three popular and easy to migrate cloud platforms.


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Are You Listening? Crafting an Agile Response Strategy using Social Listening

Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.


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Sensing and Shaping Consumer Demand in the New Normal

Rapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions.

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Customer Engagement and Loyalty Must-Dos for Re-emergence

What are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment?

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Shape the next normal in digital by analyzing open data

Learn how businesses are leveraging open data to guide decisions, enhance consumer experience and accelerate digital.

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Practical guide for business to manoeuvre through COVID-19

There is no playbook to guide leaders through a crisis like COVID-19. This article provides practical guidance for business leaders as they manoeuvre (brake, navigate & accelerate) through COVID-19.

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Better consumer understanding in times of COVID-19 

The survival and relevance of a business in the post-COVID-19 world will be determined by the flexibility and agility in the decisions businessmen make today.

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Things Every Retailer Should Consider Ahead of Back-to-School Season

While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school

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How the COVID-19 Impact Dashboards Help Marketers Get on the Recovery Track

To inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical.

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Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19

Learn how Merkle’s Economic Resilience Dashboard is helping marketers in the United States make better decisions when creating and running marketing and advertising campaigns.

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Interpreting Consumer Readiness for “Business as Usual”

Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?

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Three COVID-19 Strategies to Navigate the New Normal

While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key.

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Amid the economic gloom, some hopeful indicators emerge for marketers

Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns’ ending.

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Quickly Pivoting Promotions During A Pandemic

Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways.

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Using Analytics to Fuel Your Recovery Strategy

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

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5 key factors to consider while forecasting during uncertain times

Demand is uncertain during COVID-19. As businesses restart, refreshing forecasting demand models will be crucial to effectively manage supply Learn how.

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Optimize Research Spends to Understand Consumers During Uncertain Times

With the global lockdown resulting in budget cuts, learn how Consumer Insights teams can optimize their research spends in order to stay abreast of changing consumer preferences.

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How Media Brands Can Fulfill Customer Needs During COVID-19

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail.

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SEO in the Age of COVID-19: Organic Impacts on the Retail Industry

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail.

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COVID-19 Market Impact Dashboards

Inform your engagement and re-opening strategy with Merkle’s insights on the overall physical and economic health at the US country-level. It will help answer questions such as which communities are likely to resume spend, which store locations must re-open first among others.

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Predictive Models Need a Refresh. Here’s Why

With consumer preferences changing in today’s ‘COVID-ified’ world, learn why refreshing your predictive models is important to accurately predict future consumer actions.

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Creating the Right Experience: Supporting Customers During COVID-19

With the spread of COVID-19, experience and sharing-economy-based businesses are taking a hit. More than ever, responsive marketing and personalization should be key priorities in your communications strategy.

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How a Public Health Crisis Impacts Consumer Behavior

The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic

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Community Outreach

With the COVID-19 outbreak, we are focusing on providing relief for vulnerable sections of society. Keeping in mind our CSR philosophy, Ugam has contributed to the PM CARES Fund in India and 3 credible non-profits through GiveIndia. Through GiveIndia, a NGO that enables online donation, Ugam is leading a mission to feed those facing lockdown hunger.

Donate here or spread the word.
 

Ugam leads a mission to feed those facing hunger lockdown

Ugam Co-Founder and Chief Executive Officer, Sunil Mirani, said, “In such times, I consider it our privilege and duty to help those whose lives and livelihoods are impacted.” Read our press release to find out how Ugam is supporting vulnerable communities during COVID-19.

This next-gen analytics company leads a mission to support vulnerable communities amid crisis

In this article, Analytics India Magazine covers how Ugam is supporting vulnerable communities facing hunger lockdown by donating ration kits.