As COVID-19 continues to affect communities, the health and safety of our employees remains our top priority. With Ugamites working from home under lockdown, we have undertaken several measures to ensure our work is least impacted by staying connected, engaged and fit. Here is a sneak peek into the ‘Life at Ugam’ as we adapt to this new normal.
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The COVID-19 crisis is disrupting businesses across the globe. While this situation is unprecedented, businesses can stay on track if they undertake the right measures at the right time. Much like steering a race car, these measures require one to:
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Apply brakes on costs via cost optimization, reallocation of funds to improve ROI
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Navigate sharply through these uncertainties by deploying agile & flexible business operations
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Prepare to accelerate when the economy kickstarts by significantly leap-frogging their digital proposition to customers
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And stay abreast of this extremely dynamic consumer and competitive landscape
 to drive B2B spend in 2020 and beyond.jpg) |
ARTICLE Trends: Customer experience management (CXM) to drive B2B spend in 2020 and beyond.Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season. |
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ARTICLE 5 things for marketers to be thankful for this holidayAnne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season. |
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ARTICLE Merkle Q3 2020 Digital Marketing Report ReleasedThe Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues. |
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ARTICLE What B2B International’s Digital Transformation Research Can Teach Us About B2B CXA common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months |
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ARTICLE Transforming B2B to Meet Today’s E-Commerce ExpectationsWell before the COVID-19 pandemic was on anyone’s radar, B2B marketers were being challenged to keep pace with the seamless experiences that customers have come to expect on the consumer sides of their lives. |
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ARTICLE Four Ways 2020 Events Impacted Consumer Perspectives of Loyalty ProgramsThe historic events of 2020 have had a significant impact on society and life as we knew it. But how have consumers' preferences around loyalty programs changed? |
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ARTICLE Retail Strategic Update: September 2020What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation. |
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ARTICLE Finding the Nuggets of Customer Insights Through Visual ExplorationThe solution to understanding your customers’ personal needs and preferences is simple—ask them. Your marketing strategy should be grounded in such insights. |
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ARTICLE Delivering personal experiences during social unrest and economic uncertaintyThe solution to understanding your customers’ personal needs and preferences is simple—ask them. Your marketing strategy should be grounded in such insights. |
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ARTICLE 5 human truths to inspire better B2B experiencesThe most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts. |
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ARTICLE Merkle CEO: How the pandemic is shifting marketing priorities and budgetsIn an interview with Adobe, Craig Dempster discusses some of the marketing trends he has seen during the pandemic, how priorities have changed, and why the CIO-CMO relationship is all the more important during a crisis. |
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ARTICLE Reimagining business in a COVID-19 worldAs the lockdown lifts gradually and businesses reopen, there’s a need to comprehensively reimagine business to win in a COVID-19 world. Here are some key aspects for leaders to consider while doing so. |
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ARTICLE How High-Tech Brands Can Adapt to the Sudden Shift in Customer ExpectationsIn a recent study, PWC found that one in three consumers will walk away from a purchase from a brand they love after one bad experience—and that’s before a pandemic went and upended their worlds, not to mention the worlds of every brand on the planet. |
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ARTICLE How Retailers Should Plan Their Holiday Strategy This YearIt’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19. |
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ARTICLE How businesses can understand consumer insights during uncertain timesCOVID-19 has caused significant change in consumer behaviour. And to remain relevant, businesses need to recalibrate their understanding of the customer and not rely on pre-COVID-19 data. |
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ARTICLE Data-Driven Customer Experiences in the Post COVID-19 EraHow can marketers shift away from fragmented experiences to achieve connected customer experiences? |
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ARTICLE Case for the Cloud: 7 Benefits of Migrating Marketing Data to the CloudCloud technology has become a must-have for marketers to overcome challenges from the pandemic. Ankur Jain, Senior Vice President, Cloud Solutions at Merkle discusses the benefits for marketers migrating data to the cloud. |
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ARTICLE Consumer Experience Sentiment ReportHow are consumer expectations changing and are marketers keeping pace? Our semi-annual research uncovers how consumers feel about their experiences with brands, while tracking the impact of world events and how they influence changing behaviors. |
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ARTICLE 3 Must-Do Loyalty Strategies for Retailers to Re-Emerge From COVID-19Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior when it does, is a challenge for all retailers. |
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ARTICLE Top 3 easy to migrate cloud computing platformsThe accelerated consumer shift to digital is generating humongous amounts of data. Businesses are exploring quicker, scalable and cost-effective platforms to effectively process large data sets, such as cloud computing. Here are three popular and easy to migrate cloud platforms. |
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ARTICLE Are You Listening? Crafting an Agile Response Strategy using Social ListeningSocial listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment. |
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WEBINAR Sensing and Shaping Consumer Demand in the New NormalRapidly evolving consumer tastes, preferences, and expectations is not novel. The novelty, though, is the acceleration of evolving preferences due to COVID-19. To stay abreast, consumer brands need to constantly sense the evolving consumer preferences and competitive landscape to guide confident decisions. |
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BLOG Customer Engagement and Loyalty Must-Dos for Re-emergenceWhat are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment? |
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BLOG Shape the next normal in digital by analyzing open dataLearn how businesses are leveraging open data to guide decisions, enhance consumer experience and accelerate digital. |
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ARTICLE Practical guide for business to manoeuvre through COVID-19There is no playbook to guide leaders through a crisis like COVID-19. This article provides practical guidance for business leaders as they manoeuvre (brake, navigate & accelerate) through COVID-19. |
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ARTICLE Better consumer understanding in times of COVID-19The survival and relevance of a business in the post-COVID-19 world will be determined by the flexibility and agility in the decisions businessmen make today. |
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BLOG Things Every Retailer Should Consider Ahead of Back-to-School SeasonWhile this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school |
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BLOG How the COVID-19 Impact Dashboards Help Marketers Get on the Recovery TrackTo inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical. |
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ARTICLE Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19Learn how Merkle’s Economic Resilience Dashboard is helping marketers in the United States make better decisions when creating and running marketing and advertising campaigns. |
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BLOG Interpreting Consumer Readiness for “Business as Usual”Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance? |
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BLOG Three COVID-19 Strategies to Navigate the New NormalWhile the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key. |
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ARTICLE Amid the economic gloom, some hopeful indicators emerge for marketersConsumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns’ ending. |
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ARTICLE Quickly Pivoting Promotions During A PandemicConsumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways. |
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BLOG 5 key factors to consider while forecasting during uncertain timesDemand is uncertain during COVID-19. As businesses restart, refreshing forecasting demand models will be crucial to effectively manage supply Learn how. |
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ARTICLE SEO in the Age of COVID-19: Organic Impacts on the Retail IndustryMarketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. |
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COVID-19 Market Impact DashboardsInform your engagement and re-opening strategy with Merkle’s insights on the overall physical and economic health at the US country-level. It will help answer questions such as which communities are likely to resume spend, which store locations must re-open first among others. |
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Predictive Models Need a Refresh. Here’s Why
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BLOG Creating the Right Experience: Supporting Customers During COVID-19
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Community Outreach
With the COVID-19 outbreak, we are focusing on providing relief for vulnerable sections of society. Keeping in mind our CSR philosophy, Ugam has contributed to the PM CARES Fund in India and 3 credible non-profits through GiveIndia. Through GiveIndia, a NGO that enables online donation, Ugam is leading a mission to feed those facing lockdown hunger.
Donate here or spread the word.
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Ugam and 321 Education Foundation bridge the learning gap for underprivileged children in IndiaUgam, a Merkle company has collaborated with 321 Education Foundation to run a volunteer initiative called ‘Curate to Educate’ to overcome disruptions to the education of children due to the pandemic. |
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Ugam leads a mission to feed those facing hunger lockdownUgam Co-Founder and Chief Executive Officer, Sunil Mirani, said, “In such times, I consider it our privilege and duty to help those whose lives and livelihoods are impacted.” Read our press release to find out how Ugam is supporting vulnerable communities during COVID-19. |
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This next-gen analytics company leads a mission to support vulnerable communities amid crisisIn this article, Analytics India Magazine covers how Ugam is supporting vulnerable communities facing hunger lockdown by donating ration kits. |
