Stay on track amid COVID-19

As COVID-19 continues to affect communities, the health and safety of our employees remains our top priority. With Ugamites working from home under lockdown, we have undertaken several measures to ensure our work is least impacted by staying connected, engaged and fit. Here is a sneak peek into the ‘Life at Ugam’ as we adapt to this new normal.

	Upcoming events & webinars for Ugamites We are organizing several virtual events and webinars to help Ugamites stay fit, focused, and informed while working from home. Check out some of our upcoming events. Know More
	Corridor conversations with Ugamites The current situation has limited our time to catch-up and stay connected with each other. This section covers fun facts on Ugamites. Let’s get to know the little things about each other. Know More
	Homeshoring Novel crisis leads to novel solutions. Ugamites are adopting novel ways to communicate and stay updated. Get inspired! Know More
	Stay fit during the lockdown Many of our daily routines may have been disrupted, including hitting the gym daily, outdoor walks or runs. Get inspired by videos and photos of Ugamites working towards staying fit even during this lockdown. Know More
	Employees speak The leadership and senior colleagues have proactively taken steps to ensure that all Ugamites are safe and healthy. Here’s some positive feedback and kind words of gratitude from Ugamites. Know More

Guide for Businesses

The COVID-19 crisis is disrupting businesses across the globe. While this situation is unprecedented, businesses can stay on track if they undertake the right measures at the right time. Much like steering a race car, these measures require one to:

Apply brakes on costs via cost optimization, reallocation of funds to improve ROI
Navigate sharply through these uncertainties by deploying agile & flexible business operations
Prepare to accelerate when the economy kickstarts by significantly leap-frogging their digital proposition to customers
And stay abreast of this extremely dynamic consumer and competitive landscape

	ARTICLE Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19 Learn how Merkle’s Economic Resilience Dashboard is helping marketers in the United States make better decisions when creating and running marketing and advertising campaigns. Read More
	BLOG Interpreting Consumer Readiness for “Business as Usual” Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance? Read More
	BLOG Three COVID-19 Strategies to Navigate the New Normal While the coming months will bring clarity regarding the opportunities brands have to re-enter the marketplace, no one can predict the lasting impact of COVID-19. With this unforeseen adversity, brands must be opportunistic – agility is key. Read More
	ARTICLE Amid the economic gloom, some hopeful indicators emerge for marketers Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns’ ending. Read More
	ARTICLE Quickly Pivoting Promotions During A Pandemic Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways. Read More
	BLOG Using Analytics to Fuel Your Recovery Strategy As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights. Read More
	BLOG 5 key factors to consider while forecasting during uncertain times Demand is uncertain during COVID-19. As businesses restart, refreshing forecasting demand models will be crucial to effectively manage supply Learn how. Read More
	BLOG Optimize Research Spends to Understand Consumers During Uncertain Times With the global lockdown resulting in budget cuts, learn how Consumer Insights teams can optimize their research spends in order to stay abreast of changing consumer preferences. Read More
	ARTICLE How Media Brands Can Fulfill Customer Needs During COVID-19 Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. Read More
	ARTICLE SEO in the Age of COVID-19: Organic Impacts on the Retail Industry Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. Read More
	COVID-19 Market Impact Dashboards Inform your engagement and re-opening strategy with Merkle’s insights on the overall physical and economic health at the US country-level. It will help answer questions such as which communities are likely to resume spend, which store locations must re-open first among others. Read More
	BLOG Predictive Models Need a Refresh. Here’s Why With consumer preferences changing in today’s ‘COVID-ified’ world, learn why refreshing your predictive models is important to accurately predict future consumer actions. Read More
	BLOG Creating the Right Experience: Supporting Customers During COVID-19 With the spread of COVID-19, experience and sharing-economy-based businesses are taking a hit. More than ever, responsive marketing and personalization should be key priorities in your communications strategy. Read More
	BLOG How a Public Health Crisis Impacts Consumer Behavior The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic Read More

Community Outreach

With the COVID-19 outbreak, we are focusing on providing relief for vulnerable sections of society. Keeping in mind our CSR philosophy, Ugam has contributed to the PM CARES Fund in India and 3 credible non-profits through GiveIndia. Through GiveIndia, a NGO that enables online donation, Ugam is leading a mission to feed those facing lockdown hunger.

Donate here or spread the word.

Ugam leads a mission to feed those facing hunger lockdown

Ugam Co-Founder and Chief Executive Officer, Sunil Mirani, said, “In such times, I consider it our privilege and duty to help those whose lives and livelihoods are impacted.” Read our press release to find out how Ugam is supporting vulnerable communities during COVID-19.

This next-gen analytics company leads a mission to support vulnerable communities amid crisis

In this article, Analytics India Magazine covers how Ugam is supporting vulnerable communities facing hunger lockdown by donating ration kits.

About Ugam

Ugam, a Merkle company, is a leading next-generation analytics company helping B2B and B2C enterprises make superior decisions. Ugam’s customer-centric approach blends data, technology, and experts, resulting in impactful and long-tenured relationships with more than 75 Fortune 500 companies. The company offers a comprehensive set of IP-led analytics, digital solutions, and proven AI / ML capabilities applied across verticals.

Stay on track amid COVID-19

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