As the hype around artificial intelligence reaches a fever pitch, brands are beginning to wonder what is real, what is fiction, and whether they should join the fray. Some companies have already learned the hard way that AI is not the panacea they were promised.
In this session, which was presented at the 2nd Ugam Customer Summit, Forrester’s Principal Analyst, Brandon Purcell, shares:
Examples of AI success and failure
The types of analysis being used today
Recommendations for successful AI
Learn where to apply AI to transform your business.
Ugam is a leading next generation data and analytics company. Focused on retail, we help retailers, distributors, consumer brands and manufacturers make smarter business decisions to accelerate growth. We partner with research and consulting firms to expand their analytics capabilities and deliver high-quality insights across industries. Our unique managed services offering has proven successful and helped build long-tenured relationships with over 75 Fortune 500 companies.