As the hype around artificial intelligence reaches a fever pitch, brands are beginning to wonder what is real, what is fiction, and whether they should join the fray. Some companies have already learned the hard way that AI is not the panacea they were promised.
 
In this session, which was presented at the 2nd Ugam Customer Summit, Forrester’s Principal Analyst, Brandon Purcell, shares:
  • Examples of AI success and failure
  • The types of analysis being used today
  • Recommendations for successful AI
 Learn where to apply AI to transform your business.