Today’s shoppers research product information online before buying, which means retailers need to be smarter about how they describe and price their products to win a sale – and keep them coming back for more. Because this shopping behavior is ubiquitous across product categories, retailers need to offer a multi-channel experience and be able to rapidly on-board SKUs online
, constantly refine and polish descriptions on key value items, make seasonal adjustments, fix product information for underperforming categories, and more.
For a retailer, this new reality has become an overwhelming experience and most are playing catch-up. Shopper expectations are high as they need more types of content and detailed information. Budgets are tight, timelines aggressive, and content managers and ecommerce teams are expected to have a multitude of skills. Retailers are managing multiple vendors with different data formats and lots of data gaps. And to top it all, legacy IT systems seldom do the job. Short-term fixes are only going to delay the opportunity for long-term growth and success.
Ugam’s comprehensive Product Content
solutions help retailers:
- Deploy product content intelligence, including content audits and benchmarking to inform Product Content Strategy
- Source and transform product-content data for item set-up and enrichment
- Leverage Content Analytics to measure shopper activity and suggest specific recommendations to improve conversion
- Retailers can deploy Ugam’s content solution as stand-alone modules or deploy it end-to-end for specific categories