Ugam’s holiday insights report analyzes leading retailers’ key pricing and assortment for the top-trending toys and consumer electronics in the 2015 holiday season.
This holiday season, instead of merely matching prices against competitors, boost conversions by leveraging product content to attract the right customers and provide a superior shopping experience.
Does Amazon always have the widest variety of products at the lowest prices? A deeper analysis of Amazon’s assortment and pricing reveal the opportunities for retailers to compete with the retail giant.
Big data is available everywhere and there for the taking. To meet the demands of today’s shopper, it’s imperative that retailers re-design their Omni-Channel Strategy with big data in mind. View these helpful tips for utilizing big data to deliver a better shopping experience for your customers.
The race to competitor price matching is on, but there are no winners. What happens when competing retailers are charging the same prices for the same items? And those prices all have low margins? One of the best methods to drive sales and maintain margins is to provide unique product assortment that responds directly to customer wants.
Pricing, it can literally make or break a company. Price too high and you’ll likely lose to the competition. Price too low and you’ll degrade the value of your goods and services. Price just right, and you’ve put yourself in prime position to win the sale. Bottom line: pricing is risky business, and only those with a strong, sound, and proactive dynamic pricing strategy will come out on top.