In the News


A Beginner’s Guide to Tableau for Market Research - January 11, 2016

Tableau produces a family of interactive data visualization products focused on business intelligence. In this article featured in the 2016 CASRO Journal, Joel Correa, senior manager of technology at Ugam, provides a few steps to get your feet wet with this popular program. >>>

Tracked from morning to evening - January 7, 2016

As the technology of Internet of Things, wearables, and connected devices become more mainstream, there will be more enriched sources of data available for research purposes. In this article featured in Quirk’s magazine, Felix Rios, Market Research Technology Manager at Ugam, charts out his own connected life and ponders the impact on many new data streams on marketing research. >>>

The future of Indian retail in 2016 - January 7, 2016

The burgeoning Indian retail has set many opportunities for growth in the near future. In this article featured in Dataquest, Mihir Kittur, Co-Founder of Ugam, analyzes what we’ve seen so far in the Indian retail sector and points out what to expect in 2016 and beyond. >>>

7 resolutions retail CIOs need to keep in 2016 - January 5, 2016

Retail CIOs have a wide variety of issues to tackle as they move into the New Year. In this article featured in CIO, Sudhir Holla, senior vice president at Ugam, advocates the implementation of big data analytics when making important merchandising and marketing decisions instead of relying purely on gut instincts. >>>

ESOMAR Congress: What is it all about? - December 15, 2015

The ESOMAR Congress is one of the largest market research conferences in the world. In this article featured in RW Connect, Ugam general manager (Europe), Jackie Mold, shares her experience and key takeaways from the 2015 ESOMAR Congress event. >>>

Hiring: The ‘Utility Player’ as a Key Employee - December 4, 2015

The market research industry is constantly evolving and, as a result, clients’ needs are also changing. In this article featured in the GreenBook, Rob Clark, Vice President at Ugam, explains why having a team of flexible go-getters who can roll with the punches will be the key to surviving through the tumult. >>>

Video game consoles are more coveted than tablets and TVs this Black Friday - November 27, 2015

Consumer electronics is a top category for Black Friday sales. This article featured in Mashable, a leading tech and lifestyle news website, includes Ugam’s predictions for what will be the most popular electronics during Black Friday 2015. >>>

A lot of decisions can be made through data analytics: Ugam CIO Mihir Kittur - November 20, 2015

In this interview featured in The Hindu Business Line, Mihir Kittur, Chief Innovation Officer and Co-founder at Ugam, shares his insights into the Indian retail industry and explains how retailers can deploy big data analytics to stay ahead of the competition.   >>>

Securing your Cloud Infrastructure - A Journey not a Destination - November 17, 2015

Ugam works with leading brands, retailers and market research firms to help them make decisions that improve their business. In this article featured in CIO Review, Vishal Katial, Vice President of Information Technology at Ugam, sheds light on how the company aligns the security requirements of their cloud infrastructure with business needs so that clients and stakeholders are assured of data confidentiality, integrity and availability. >>>

Dynamic pricing is the only constant for e-commerce companies - November 10, 2015

Dynamic Pricing has a key role to play for marketplaces to stay on top of the game. In this article featured in Economic Times, Ugam Co-Founder Mihir Kittur reveals the dynamics of dynamic pricing during high-volume sale periods. >>>