In the News


Driving conversion with better product content - August 6, 2015

In this article featured in Internet Retailer, Vishwanath Jayashankar, Assistant Vice President at Ugam, reveals how data and analytics can be used to evaluate, prioritize, and measure the impact of product content improvements on conversions. >>>

How Automated ‘Nudges’ Help Retailers Make Better Merchandising Decisions - August 5, 2015

In this article featured in Total Retail, Mihir Kittur, Chief Innovation Officer at Ugam, explains how retailers can follow Amazon’s path of success by using big data and analytics-driven alerts to inform efficient merchandising decisions. >>>

Top Four Characteristics of a Successful Data Science Professional - July 27, 2015

In this article featured in Consultant Review, Navin Dhananjaya, Chief Solutions Officer at Ugam, describes the key characteristics and skills that data science professionals need to hone in order to win in the field of data analytics. >>>

Three Lessons to be Learnt from Global Retailers - July 22, 2015

In this article featured in PC Quest magazine, Mihir Kittur, Chief Innovation Officer at Ugam, reveals what Indian retailers can learn from their global counterparts to help them see what truly matters to stay ahead of the curve. >>>

Online battle royal: Amazon vs. Wal-Mart - July 15, 2015

In this article, featured in Internet Retailer, Ugam provides insights on the pricing gap between Wal-mart and Amazon, during the latter’s much-hyped Prime Day. >>>

7 Key Product Content Areas Retailers are Investing In - June 26, 2015

In this article, featured in RIS News, Mihir Kittur, Chief Innovation Officer at Ugam, reveals the key areas where retailers are investing in to increase their product visibility and maintain a competitive edge. >>>

Ugam Expands Technology Team to Meet Demand for Technology-Based Market Research Operations Solutions - June 23, 2015

Ugam has expanded its technology team with an aim to meet the growing demand for technology-led market research operations, thereby enabling our clients to deliver better insights. >>>

Moving Past Price-Matching With Consumer-Oriented Assortment Intelligence - June 16, 2015

In this article featured in Solution Providers for Retail, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, sheds light on the importance of carrying unique desirable products at the right time and price instead of competing on price alone. >>>

Don’t fight the pricing battle, win the war with assortment intelligence - May 14, 2015

In this article featured in The Future of Commerce, Mihir Kittur, Chief Innovation Officer at Ugam, explains how retailers can differentiate themselves and provide value to customers without competing solely on price. It also reinforces the importance of taking a consumer-oriented approach in making assortment decisions. >>>

Market Research is Dead? - May 5, 2015

In this article featured on RW Connect , Felix Rios, market research technology manager at Ugam, emphasises the fact that market research is not dead. He further adds by saying that the risk of it becoming slow and inefficient, compared to the new sources of data, may happen in the near future. >>>