In the News


What's Programmatic Sampling - And Why Should You Care? - May 2, 2016

In this article featured in CMSWire, Nikhil Lobo, Client Director at Ugam, explains the benefits of programmatic sampling in the field of market research and why it’s here to stay. >>>

Online marketplaces depending on algorithms to crunch data on customer behavior - April 21, 2016

With increasing pressure on online retailers to increase profitability, Ugam co-founder and chief innovation officer, Mihir Kittur, emphasizes on the importance of leveraging data analytics to improve sales and conversions. >>>

Five Ways Jet and Amazon Will Transform Online Shopping - April 19, 2016

While Amazon is booming year-round, they’re especially thriving during the holiday season. Ugam’s analysis of retail pricing and assortment strategies from Thanksgiving through Cyber Week 2015 shows that Amazon was the clear dynamic pricing leader, making over three times more price changes per item than its competitors. >>>

E-commerce in India: The opportunities and the obstacles - April 5, 2016

In this article featured in Retail Dive, Ugam co-founder Mihir Kittur discusses India’s retail market and the growth opportunities presented by new foreign direct investment rules for retailers across the globe. >>>

Ugam organises Hackfest 2016 - April 1, 2016

Ugam Hackfest 2016, which culminated on March 31, provides a platform for young talent across its offices to showcase their analytical skills and work together to solve complex problems that businesses face today. >>>

The Survey of the Future - March 24, 2016

The consumers of today are looking for a more “instant-like” experience while filling surveys. In this article featured in RW Connect, Felix Rios explains how market researchers can evolve their methods in accordance with the changing times. >>>

How To Strengthen MAP Compliance - March 23, 2016

Leading trade publication TWICE Magazine has published Mihir’s byline on factors to consider when framing and enforcing MAP (Minimum Advertised Price) policy. >>>

How To Implement A Dynamic Pricing Strategy For Your E-Retail Site - March 22, 2016

With more than three price changes a day, Amazon emerged the king of pricing and assortment strategies this past holiday season. In this article in POS News, Ugam co-founder Mihir Kittur shares his observations and learnings to help you plan your pricing strategy. >>>

13 ecommerce spring cleaning tips - March 21, 2016

A regular audit of your Web or ecommerce site is critical to attract new customers. In this article featured in CIO, Ugam provides simple tips to declutter and freshen up your Web or ecommerce site. >>>

Indian Business Intelligence market evolves to meet real-time needs - March 21, 2016

In this article in Express Computer, Ugam co-founder Mihir Kittur shares his thoughts on how business intelligence and analytics is likely to shape out in the future. >>>