In the News


Ugam Expands Technology Team to Meet Demand for Technology-Based Market Research Operations Solutions - June 23, 2015

Ugam has expanded its technology team with an aim to meet the growing demand for technology-led market research operations, thereby enabling our clients to deliver better insights. >>>

Moving Past Price-Matching With Consumer-Oriented Assortment Intelligence - June 16, 2015

In this article featured in Solution Providers for Retail, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, sheds light on the importance of carrying unique desirable products at the right time and price instead of competing on price alone. >>>

Don’t fight the pricing battle, win the war with assortment intelligence - May 14, 2015

In this article featured in The Future of Commerce, Mihir Kittur, Chief Innovation Officer at Ugam, explains how retailers can differentiate themselves and provide value to customers without competing solely on price. It also reinforces the importance of taking a consumer-oriented approach in making assortment decisions. >>>

Market Research is Dead? - May 5, 2015

In this article featured on RW Connect , Felix Rios, market research technology manager at Ugam, emphasises the fact that market research is not dead. He further adds by saying that the risk of it becoming slow and inefficient, compared to the new sources of data, may happen in the near future. >>>

Five Things to Consider for SKU Onboarding - April 30, 2015

In this insightful article featured in Chain Store Age, Mihir Kittur, Chief Innovation Officer at Ugam, articulates which factors should be taken into consideration when onboarding SKUs, to improve conversion and the shopping experience. >>>

Stay In the Game With a Data-Driven Omnichannel Strategy - March 18, 2015

In this article featured in Solution Providers for Retail, Senior Vice President at Ugam, Sudhir Holla, shares a few tips to build a very powerful Data-Driven Omnichannel Strategy. He further adds that retailers need to prioritize, using these tips and implement them accordingly to survive in an era dominated by big retailers like Amazon. >>>

Global leader Ugam boost productivity & cuts operational costs with Rackspace - February 12, 2015

In this article featured in India Info Line, Sridhar Sharma, Chief Technology Officer at Ugam speaks about how Rackspace had proactively helped them maintain their uptime with its Fanatical Support. The company continually went above and beyond expectations while keeping them appraised at Ugam server space threshold levels, eliminating any negative performance issues that could impact customers. >>>

The Value of Partial Data - February 11, 2015

In this article featured on RW Connect , Felix Rios, market research technology manager at Ugam, validates why  partial data is adequate for companies like Facebook to accurately target advertise to consumers. The advertising industry has found that using large amounts of unstructured data, in the right way, helps create very accurate user profiles that allow them to target online advertising to very specific segments of the population. Us at Ugam work with clients to rethink the future of research and derive actionable insights. >>>

The State of Content Analytics 2015 - February 9, 2015

In this article featured in EContent, Senior Vice President at Ugam, Sudhir Holla, says that the primary focus in content analytics still remains on the marketing front which is to score a very high traffic for a brand and figuring out which channel is the most effective. The article discusses on the future of content analytics and how it will grow to be a unique solution that would provide structure to unstructured information. >>>

Dynamic Pricing – How to Win the Poker Game - January 27, 2015

In this article featured in Solution Providers for Retail, Senior Vice President at Ugam, Sudhir Holla, shares 5 steps on how to implement a dynamic pricing strategy. He further says that a retailer should focus on delivering a better customer experience by optimizing product offers and considering all elements of perceived value. >>>