In the News


The Next Billion Participants - October 23, 2014

In this article featured in RW Connect, Felix Rios, market research technology manager at Ugam, discusses how when it comes to surveys marketing professionals should use all means of technology to reach the maximum amount of people possible.  He takes us through the different technology options that can be utilized to show how marketing professionals conducting a survey can benefit. >>>

The Perils Of Not Knowing Your Assortment Speed To Market - October 20, 2014

In this article featured on Retail Touchpoints, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur, points out the perils of not knowing your assortment speed to market. He talks about how not having products listed on an e-Commerce site on time and at the right price can impact market share and in turn, sales. >>>

Making Sure the Price is Right - October 17, 2014

In this article featured on Retail Leader, Senior Vice President at Ugam, Sudhir Holla quotes, "Big data and other technology now provide the ability for a big retailer to process large volumes of variables in real time to be able to make a price determination." >>>

Asssortment intelligence: The right products and prices – at the right time - October 2, 2014

In this article featured on The Future of Commerce, Co-founder and Chief Innovation Officer at Ugam, Mihir Kittur highlights the rise of digital consumer is forcing merchandisers to adopt more consumer-centric methods for assortment decisions. He further adds that in such situations, the key to determining what to carry will always be found in the free, democratic data that consumers are constantly providing. >>>

Wearables and Market Research - September 22, 2014

The traditional approach to market research was to ask questions for everything because we didn’t have other ways to get the data we need. But what if there was a better way to acquire some data and information. >>>

Back to School: 5 Ways for Retailers to Maximize Revenue - September 3, 2014

In this article featured on RIS News, Ugam’s content expert, Smita Kumar points out the importance of improving your website content. She highlights the top 5 ways retailers can ready themselves for the back to school surge and beyond, which will eventually help them to maximize their revenue. >>>

Helping Research Companies Build More Valuable Client Relationships - September 2, 2014

In this article featured on GreenBook, Ugam’s Co-founder and Chief Marketing Officer, Madhav Mirani talks about how market research firms should always remain focused on delivering rich and actionable insights to their customers, thus enabling them to succeed. He further discusses the importance of focusing on customer needs to deliver what they want when they want it. >>>

How retailers can succeed in an era of dynamic pricing - August 2, 2014

In an article featured in ROI, Co-founder and Chief Innovation Office at Ugam, Mihir Kittur emphasizes on Dynamic Pricing and implies that understanding the relationship between your price, competitors' prices, transactional and third-party data, and consumer signals, is important to sense and predict a price that suit the consumers which also meets your business objectives. >>>

9 Signs It's Time to Update Your Website (and How to Fix It) - July 22, 2014

9 Signs It's Time to Update Your Website (and How to Fix It) featured on CIO.com included a quote on “Stale Content” by our content expert, Smita Kumar. She speaks about how refreshing details on stale product descriptions helps to enhance performance on organic search results. >>>

Ugam's Brand Intelligence Solution Helps Enforce Online Channel Pricing and Preserves Brand Identity - July 15, 2014

Internet Retailer featured Ugam’s Brand Intelligence solution which helps brands protect their margins, reputations and channel relationships. The solution offers comprehensive channel price monitoring and operational support capabilities to detect pricing violations, identify unauthorized activity and act upon that information. >>>