In the News


Hiring: The ‘Utility Player’ as a Key Employee - December 4, 2015

The market research industry is constantly evolving and, as a result, clients’ needs are also changing. In this article featured in the GreenBook, Rob Clark, Vice President at Ugam, explains why having a team of flexible go-getters who can roll with the punches will be the key to surviving through the tumult. >>>

Video game consoles are more coveted than tablets and TVs this Black Friday - November 27, 2015

Consumer electronics is a top category for Black Friday sales. This article featured in Mashable, a leading tech and lifestyle news website, includes Ugam’s predictions for what will be the most popular electronics during Black Friday 2015. >>>

A lot of decisions can be made through data analytics: Ugam CIO Mihir Kittur - November 20, 2015

In this interview featured in The Hindu Business Line, Mihir Kittur, Chief Innovation Officer and Co-founder at Ugam, shares his insights into the Indian retail industry and explains how retailers can deploy big data analytics to stay ahead of the competition.   >>>

Securing your Cloud Infrastructure - A Journey not a Destination - November 17, 2015

Ugam works with leading brands, retailers and market research firms to help them make decisions that improve their business. In this article featured in CIO Review, Vishal Katial, Vice President of Information Technology at Ugam, sheds light on how the company aligns the security requirements of their cloud infrastructure with business needs so that clients and stakeholders are assured of data confidentiality, integrity and availability. >>>

Dynamic pricing is the only constant for e-commerce companies - November 10, 2015

Dynamic Pricing has a key role to play for marketplaces to stay on top of the game. In this article featured in Economic Times, Ugam Co-Founder Mihir Kittur reveals the dynamics of dynamic pricing during high-volume sale periods. >>>

Consumer Demand Signals Reveal Chinks In Amazon's Armor - October 30, 2015

Ugam data shows that Amazon does not always carry the most sought-after products or offer the lowest price. In this article featured in Retail TouchPoints, Sudhir Holla, SVP at Ugam, shares key insights on what this data means for retailers and how they can leverage consumer demand signals and competitive intelligence to stay on top of their assortment and pricing. >>>

Gut, Data, Algorithms and Orchestration Leading to Better Decisions In 2016 - October 13, 2015

In this article featured in Retail TouchPoints e-Commerce Technology Preview, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, shares his views and predictions on the marketing strategies that will impact retail e-Commerce in 2016. >>>

5 Reasons to Introduce Your Research to Tableau - September 28, 2015

In the age of big data, there’s pressure to get to big insights at the speed of light. In this article featured on the CXO blog, Joel Correa, Head of Technology at Ugam, highlights the key reasons for Tableau becoming an indispensable tool for delivering research results and insights. >>>

E-Commerce Retailers Embrace Marketplaces - September 22, 2015

In this article featured on Retail TouchPoints, Sudhir Holla, Senior VP at Ugam, explains how online marketplaces can expand the reach and bolster sales for small and medium retailers. >>>

Big Data and Market Research - September 4, 2015

In the evolving market research industry, it is critical that we figure out a meaningful way to utilize freely-available democratic data. In this article featured in RWConnect, Felix Rios, Technology and Innovation Manager at Ugam, emphasizes how the market research industry can leverage big data to help companies understand their customers in new and deeper ways. >>>