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Amazon breaks into baby care with revamped diaper line

Amazon breaks into baby care with revamped diaper line - November 8, 2017

Mihir Kittur quoted as Retail Dive covers Amazon’s new private label line of diapers, “Mama Bear” and analyzes the reasons behind the success of their private label strategy. >>>

How to lead expansion into new markets

How to lead expansion into new markets - November 2, 2017

In this article, Mihir Kittur, Co-founder and Chief Commercial Officer provides business leaders important points to consider when expanding to new geographies. >>>

Opt Out of the Price Rut

Opt Out of the Price Rut - November 1, 2017

Mihir Kittur, Co-founder and Chief Commercial Officer, identifies key characteristics and strategies US retailers should explore to avoid the holiday season price war. >>>

Outsmarting the race to the bottom this holiday season

Outsmarting the race to the bottom this holiday season - October 30, 2017

What happens when retailers change their focus from being competitor-centric to customer-centric? In this article, Mihir Kittur provides Australian retailers a benchmark. >>>

How to Leverage Price Elasticity Using Demand Analytics

How to Leverage Price Elasticity Using Demand Analytics - October 6, 2017

There are many factors that affect price elasticity. Learn how demand analytics can help you set your business up for success with the right price on the right product. >>>