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3 reasons to embrace digital in 2017

3 reasons to embrace digital in 2017 - January 6, 2017

In this article featured in The Future of Customer engagement and Commerce, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, highlights the key reasons why manufacturers need to embrace digital this year. >>>

Improving Performance Analysis With External Data

Improving Performance Analysis With External Data - December 30, 2016

Insights into market share, conversions, and margins are key to driving critical business decisions. In this article featured in RIS, Mihir Kittur, Co-founder and Chief Innovation Officer at Ugam, explains how undertaking good performance analysis can provide those insights through a more holistic view of your business. >>>

Top 10 Analytics Trends in India to watch out for in 2017

Top 10 Analytics Trends in India to watch out for in 2017 - December 20, 2016

In this article featured in Analytics India Magazine, Mihir Kittur, co-founder and CIO at Ugam, highlights on-demand analytics as one of the key trends that could improve decision-making and shape the Indian analytics industry in 2017. >>>

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information - December 12, 2016

With shoppers increasingly relying on digital product information before making a purchase, Suresh Divakar, Senior Vice President at Ugam, explains how brand manufacturers can use data and analytics to understand how their products are being showcased to customers online and figure out how to improve.  >>>

Indian e-Commerce in 2017: What Lies Ahead

Indian e-Commerce in 2017: What Lies Ahead - December 7, 2016

In this article featured in ET Retail, Mihir Kittur, Co-founder at Ugam, identifies the key trends that we expect will emerge in the Indian e-commerce landscape. >>>