Brand Intelligence to Inform
and Drive Better Decisions

Make Better Decisions to Protect Margins, Reputations, and Channel Relationships


Today, more brands are choosing to communicate directly with their customers to meet the demands of the digital shopper, who is more informed and has a lot of choices when it comes to buying.

This is a new shift in focus for brands, which presents new challenges. Brands need to be mindful of their current channel relationships, make sure they are adding new and relevant channels to support growth, and they must do so while protecting their margins, reputation, and channel relationships. Thus, data and analytics are imperative for understanding their consumers, channels, and competition better.

Ugam’s all-inclusive Brand Intelligence solution helps brands address the needs of today’s shopper and enables them to make better decisions across channel management, pricing, strategy, marketing and product management functions. It includes competitive intelligence, global price monitoring, MAP monitoring, online brand protection, account planning, promotional intelligence, digital content compliance audits, and analytics services.
 

Global brands that range in focus from prestige beauty to fashion to apparel to home electronics, to home appliances and sporting goods are deploying Ugam’s Brand Intelligence solution to inform and drive better decisions.

Ugam's solution is unique as it blends the right combination of a big data technology platform with outstanding analytics services to provide accurate, scalable, and actionable insights.


What Factors Should You Consider When Reviewing Your MAP Policy?
What Factors Should You Consider When Reviewing Your MAP Policy?

MAP policies need constant re-consideration to keep pace with changing trends. Here are some factors to consider when framing...


Blog
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How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?
How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?

Our recent analysis of the 2015 holiday season revealed that some brands were significantly more price-dynamic than others...


Infographic
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The impact of promotional offers on MAP monitoring
The impact of promotional offers on MAP monitoring

Retailers use a variety of promotional offers to lure consumers to make a purchase. However for a brand with a MAP policy in place, the promotional price is key...


Blog
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Make Better Decisions to Protect Margins, Reputations, and Channel Relationships

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