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The Four Stages of Pricing Intelligence: Turning Numbers into Action

Pricing Intelligence tools identify the best opportunities for increasing margins and provide a snapshot of which products are the most price sensitive at any given moment. Using this, you can determine when to significantly raise or lower prices to increase profits. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 7, 2014

Personalization and its impact on MAP monitoring

Personalization tools help to better connect and engage with loyal customer community and deliver more personalized customer experiences across all touch points, which directly impacts the way MAP policies are monitored. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, August 5, 2014

Why should you track your ‘Share of Voice’ for top brands?

Brands significantly influence consumer purchase decisions. But aside from carrying the top brands, it is also essential to track and manage your “Share of Voice” for those brands. Know why “Share of Voice” matters and why you need to track it. View More >>>
Savino Lobo, Assistant Vice President, Ugam, August 1, 2014

Slice of Reality: What Are Your Customers Willing to Pay?

Dynamic Pricing is based on supply and demand, customer expectations, time of the day or even weather conditions. Accurate and timely pricing intelligence provides opportunities to raise, lower or keep prices the same. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 25, 2014

The Myth: Store-Based Retailers Only Need Store-Based Intelligence

Only caring about pricing data from physical stores is like pretending your customers don’t know about the Internet. You need to be thinking about pricing the way your customers and competitors think about pricing. You need to be looking at the same numbers they are. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 23, 2014

A Home Run for Profits: Consumer Acceptance of Dynamic Pricing

To maximize revenues, sometimes you need to raise prices, sometimes lower prices and other times not make any changes at all. The trick is to know when you need to do what – and what will meet your customers’ expectations as being reasonable. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 15, 2014

The Folly of Trying to Match Offline and Online Prices

Customers already expect that shopping online involves widely fluctuating prices over a short period of time. But changing prices too frequently in a brick-and-mortar store is a recipe for resentment. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 11, 2014

Hit a home run with your baseball bats assortment this summer (Part 2)

Category managers can derive useful assortment insights by looking at the composition of the Top trending products. The brands, price ranges and attributes of these trending products reflect consumer choices which is something every retailer should pay attention to. View More >>>
Savino Lobo, Assistant Vice President, Ugam, July 7, 2014

Avoiding the Price Match Trap: Q&A With Kevin Sterneckert

Price matching while viewed as a victory for consumers is typically a race to the bottom for retailers. In fact, retailers who try to compete with Amazon on price “are showing up to a gun fight with a pixie stick." View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 30, 2014

Are Price Wars Winnable?

The world of retail is not for the meek. At a time when consumers have more choices than ever, you can’t afford to sit on the sidelines while your competitors play the price-changing game. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 27, 2014


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