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[Infographic] The Right Price Is Right Now: The Market for Pricing Intelligence Solutions is Growing

This Infographic details the growing market for Pricing Intelligence Solutions. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, September 1, 2014

The Analyst Factor: Turning Your Pricing Data Into Insights

Once you are sure your pricing intelligence data is accurate, analysts will be able to do the math to turn this data into insights and pricing recommendations which will ultimately lead to better sales results. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 28, 2014

Six Steps to Immediately Improve Your Product Matching Accuracy

The industry average for automated product mapping in most categories dips below 50%. Here are 6 steps to follow to fine tune your product mapping. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 22, 2014

The impact of promotional offers on MAP monitoring

Retailers use a variety of promotional offers to lure consumers to make a purchase. However for a brand with a MAP policy in place, the promotional price is key. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, August 21, 2014

Lessons From a “Smart” Vending Machine: When is it OK to Raise Prices?

A customer always feels good about getting their special item at a bargain price and will likely not notice the slightly higher prices on everything else in their cart. The trick is to meet the customer’s expectations by figuring out what they believe is a reasonable price to pay. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 11, 2014

The Four Stages of Pricing Intelligence: Turning Numbers into Action

Pricing Intelligence tools identify the best opportunities for increasing margins and provide a snapshot of which products are the most price sensitive at any given moment. Using this, you can determine when to significantly raise or lower prices to increase profits. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 7, 2014

Personalization and its impact on MAP monitoring

Personalization tools help to better connect and engage with loyal customer community and deliver more personalized customer experiences across all touch points, which directly impacts the way MAP policies are monitored. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, August 5, 2014

Why should you track your ‘Share of Voice’ for top brands?

Brands significantly influence consumer purchase decisions. But aside from carrying the top brands, it is also essential to track and manage your “Share of Voice” for those brands. Know why “Share of Voice” matters and why you need to track it. View More >>>
Savino Lobo, Assistant Vice President, Ugam, August 1, 2014

Slice of Reality: What Are Your Customers Willing to Pay?

Dynamic Pricing is based on supply and demand, customer expectations, time of the day or even weather conditions. Accurate and timely pricing intelligence provides opportunities to raise, lower or keep prices the same. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 25, 2014

The Myth: Store-Based Retailers Only Need Store-Based Intelligence

Only caring about pricing data from physical stores is like pretending your customers don’t know about the Internet. You need to be thinking about pricing the way your customers and competitors think about pricing. You need to be looking at the same numbers they are. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 23, 2014


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