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Why Dynamic Pricing is better than Price Matching

While customers like a good deal, they also like a good shopping experience and a reliable retailer that has everything they need. Find out what are the common factors that determine customers’ expectations and things that should be considered when pricing your products. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016

Top five lessons retailers can learn from the 2015 holiday season

The holiday season is an intensely competitive time of the year and 2015 was no exception. With the holiday season now behind us, Mihir weighs in on the key learnings and their implications on 2016 and beyond. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 2, 2016

[Infographic] How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?

Our recent analysis of the 2015 holiday season revealed that some brands were significantly more price-dynamic than others. Here’s a closer look at the top three electronic brands with the highest number of price changes from Thanksgiving to Cyber Monday. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, February 23, 2016

Hiring: How to attract the ‘Utility Players’

With the market research industry constantly evolving, having a team of flexible go-getters who can roll with the punches will be the key to surviving. Here’s what organizations can do to attract and retain the right talent. View More >>>
Robert Clark, Vice President, Ugam, February 19, 2016

Data is the New Gold Rush

The growth of social media platforms and internet-enabled technologies has opened the doors to improved methods of conducting market research and creating customized consumer experiences in the coming years. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 16, 2016

Can Google Trends Help us Predict the Primary Election Results?

Internet searches are the written manifestation of our thoughts, fears, curiosities, aspirations and sometimes our secrets. We take a closer look at Google searches to find out if there is a relationship between the US primary election results and what people search for on Google. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 11, 2016

Left Over Data? I’ll Take that to Go…

Thanks to the wide adoption of internet-based technologies, we now have access to data that does not need to be collected by asking questions. Find out how large volumes of unstructured data are proving favorable for the market research industry. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 10, 2016

The Market Research Shift: How firms can build better client relationships

There’s a transformational shift in the market research industry that has brought along new challenges as well as new opportunities. Find out how market research firms can deliver an edge in this increasingly competitive space. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, February 3, 2016

Are we Seeing an End to Market Research as we Know it?

The market research industry is experiencing a transformational shift with the emergence of disruptive new technologies. Could this shift lead to the end of market research as we know it? View More >>>
Felix Rios, Market Research Technology Manager, Ugam, January 19, 2016

3 Wearable Technologies that Could Change Market Research

Advanced technologies available at our fingertips today can support better ways to acquire the data we need from consumers. Here are three wearable devices that can drastically impact the way we gather consumer data. View More >>>
Madhav Mirani, Co-Founder and Chief Marketing Officer, Ugam, January 14, 2016


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