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Getting Started with a Competitive Price Monitoring Strategy

Monitoring competitor prices helps you figure out how to price products in a competitive marketplace. Here are some common challenges and best practices for getting started with a competitive price monitoring strategy. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 1, 2016

Improving Conversions by Identifying Trending Products

In an age where customers have more visibility into product choices and the competition is fiercer than ever before, find out how retailers are leveraging data and analytics to identify trending products and avoid costly assortment mistakes. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 21, 2016

The Survey of the Future

In a generation that thrives on instant gratification, Felix Rios emphasizes on the importance of keeping up with changing times to create more interactive and engaging customer surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, May 11, 2016

What Factors Should You Consider When Reviewing Your MAP Policy?

MAP policies need constant re-consideration to keep pace with changing trends. Here are some factors to consider when framing and enforcing your MAP policy this year. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 23, 2016

Reaching the Next Billion Participants - With Surveys (Part - 2)

Following the last blog post, Felix elaborates on how market researchers can re-purpose existing technologies to develop more engaging and effective surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 22, 2016

Reaching the Next Billion Participants (Part - 1)

With more than half of the world’s population still offline, the need of the hour for market researchers is to find innovative ways to reach out to more people. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 21, 2016

Set Yourself Up for Price Tracking Success

Seize the best opportunities to build your competitive edge by accurately tracking pricing changes across all your competitors. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016

Why Dynamic Pricing is better than Price Matching

While customers like a good deal, they also like a good shopping experience and a reliable retailer that has everything they need. Find out what are the common factors that determine customers’ expectations and things that should be considered when pricing your products. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016

Top five lessons retailers can learn from the 2015 holiday season

The holiday season is an intensely competitive time of the year and 2015 was no exception. With the holiday season now behind us, Mihir weighs in on the key learnings and their implications on 2016 and beyond. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 2, 2016

[Infographic] How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?

Our recent analysis of the 2015 holiday season revealed that some brands were significantly more price-dynamic than others. Here’s a closer look at the top three electronic brands with the highest number of price changes from Thanksgiving to Cyber Monday. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, February 23, 2016


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