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Insights Service Vendors are Everywhere. Which One is Right for your Business?

An Insights Service partner enables companies to quickly gather actionable insights from data and ensures better business outcomes. Here are some questions you should think about as you select the right Insights Service partner for your business. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, September 28, 2016

Five Steps Towards Achieving Incremental Lift on Coupon Promotions Using Analytics

While coupon promotions are immensely popular, achieving incrementality has always been a challenge that most marketers face. Here are the steps marketers should take to design more effective coupon-based promotions using data analytics. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 17, 2016

Keeping your Channels in Check: How to Streamline MAP Enforcement

For many brands, tracking Minimum Advertised Price (MAP) violations is a manual process, which does not give a deeper view into trends, repeat offenders, and the ability to track violations that occur in different parts of the buyer’s journey. Data analytics can help manufacturers streamline MAP enforcement and provide the intelligence they need to stop violators and improve brand experience. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 1, 2016

Getting Started with a Competitive Price Monitoring Strategy

Monitoring competitor prices helps you figure out how to price products in a competitive marketplace. Here are some common challenges and best practices for getting started with a competitive price monitoring strategy. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 1, 2016

Improving Conversions by Identifying Trending Products

In an age where customers have more visibility into product choices and the competition is fiercer than ever before, find out how retailers are leveraging data and analytics to identify trending products and avoid costly assortment mistakes. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 21, 2016

The Survey of the Future

In a generation that thrives on instant gratification, Felix Rios emphasizes on the importance of keeping up with changing times to create more interactive and engaging customer surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, May 11, 2016

What Factors Should You Consider When Reviewing Your MAP Policy?

MAP policies need constant re-consideration to keep pace with changing trends. Here are some factors to consider when framing and enforcing your MAP policy this year. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 23, 2016

Reaching the Next Billion Participants - With Surveys (Part - 2)

Following the last blog post, Felix elaborates on how market researchers can re-purpose existing technologies to develop more engaging and effective surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 22, 2016

Reaching the Next Billion Participants (Part - 1)

With more than half of the world’s population still offline, the need of the hour for market researchers is to find innovative ways to reach out to more people. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 21, 2016

Set Yourself Up for Price Tracking Success

Seize the best opportunities to build your competitive edge by accurately tracking pricing changes across all your competitors. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016


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