Blog


Categories
Enter Keyword.

What Factors Should You Consider When Reviewing Your MAP Policy?

MAP policies need constant re-consideration to keep pace with changing trends. Here are some factors to consider when framing and enforcing your MAP policy this year. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 23, 2016

Reaching the Next Billion Participants - With Surveys (Part - 2)

Following the last blog post, Felix elaborates on how market researchers can re-purpose existing technologies to develop more engaging and effective surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 22, 2016

Reaching the Next Billion Participants (Part - 1)

With more than half of the world’s population still offline, the need of the hour for market researchers is to find innovative ways to reach out to more people. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, March 21, 2016

Set Yourself Up for Price Tracking Success

Seize the best opportunities to build your competitive edge by accurately tracking pricing changes across all your competitors. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016

Why Dynamic Pricing is better than Price Matching

While customers like a good deal, they also like a good shopping experience and a reliable retailer that has everything they need. Find out what are the common factors that determine customers’ expectations and things that should be considered when pricing your products. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 4, 2016

Top five lessons retailers can learn from the 2015 holiday season

The holiday season is an intensely competitive time of the year and 2015 was no exception. With the holiday season now behind us, Mihir weighs in on the key learnings and their implications on 2016 and beyond. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, March 2, 2016

[Infographic] How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?

Our recent analysis of the 2015 holiday season revealed that some brands were significantly more price-dynamic than others. Here’s a closer look at the top three electronic brands with the highest number of price changes from Thanksgiving to Cyber Monday. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, February 23, 2016

Hiring: How to attract the ‘Utility Players’

With the market research industry constantly evolving, having a team of flexible go-getters who can roll with the punches will be the key to surviving. Here’s what organizations can do to attract and retain the right talent. View More >>>
Robert Clark, Vice President, Ugam, February 19, 2016

Data is the New Gold Rush

The growth of social media platforms and internet-enabled technologies has opened the doors to improved methods of conducting market research and creating customized consumer experiences in the coming years. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 16, 2016

Can Google Trends Help us Predict the Primary Election Results?

Internet searches are the written manifestation of our thoughts, fears, curiosities, aspirations and sometimes our secrets. We take a closer look at Google searches to find out if there is a relationship between the US primary election results and what people search for on Google. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, February 11, 2016


×

Sorry, your search did not match any relevant results.

×