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Top-Trending Electronics of the 2016 Holiday Season

As the pivotal holiday season draws closer, find out what are the top trending products in the electronics category based on Ugam’s Shopper Intent Index. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 9, 2016

[Infographic] Why is Digital Non-Negotiable?

Here are four reasons why it is imperative for brands and manufacturers to embrace and accelerate digital in the age of the empowered shopper. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 4, 2016

Star Wars Costumes Continued to Reign Supreme this Halloween

Star Wars is one of 2016’s most popular theme for Halloween costumes. But which characters did shoppers prefer the most? Ugam analyzed the online shopper intent signals to find out. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 3, 2016

[Infographic] Amazon India vs Flipkart – Who won on exclusive smartphones?

With major Indian retailers taking the exclusive route, find out who offered exclusive smartphones that topped shopper wishlists during this festive season. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, October 19, 2016

Insights Service Vendors are Everywhere. Which One is Right for your Business?

An Insights Service partner enables companies to quickly gather actionable insights from data and ensures better business outcomes. Here are some questions you should think about as you select the right Insights Service partner for your business. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, September 28, 2016

Five Steps Towards Achieving Incremental Lift on Coupon Promotions Using Analytics

While coupon promotions are immensely popular, achieving incrementality has always been a challenge that most marketers face. Here are the steps marketers should take to design more effective coupon-based promotions using data analytics. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 17, 2016

Keeping your Channels in Check: How to Streamline MAP Enforcement

For many brands, tracking Minimum Advertised Price (MAP) violations is a manual process, which does not give a deeper view into trends, repeat offenders, and the ability to track violations that occur in different parts of the buyer’s journey. Data analytics can help manufacturers streamline MAP enforcement and provide the intelligence they need to stop violators and improve brand experience. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, August 1, 2016

Getting Started with a Competitive Price Monitoring Strategy

Monitoring competitor prices helps you figure out how to price products in a competitive marketplace. Here are some common challenges and best practices for getting started with a competitive price monitoring strategy. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 1, 2016

Improving Conversions by Identifying Trending Products

In an age where customers have more visibility into product choices and the competition is fiercer than ever before, find out how retailers are leveraging data and analytics to identify trending products and avoid costly assortment mistakes. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 21, 2016

The Survey of the Future

In a generation that thrives on instant gratification, Felix Rios emphasizes on the importance of keeping up with changing times to create more interactive and engaging customer surveys. View More >>>
Felix Rios, Market Research Technology Manager, Ugam, May 11, 2016


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