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What is the price of instant gratification? Dynamic pricing to increase margins…

If you ask me, “Is price-matching the right strategy to use?” the answer will be a resounding “NO”. Very often I see margin opportunities lost due to price matching, which is usually a strategy of a race to the bottom, with that race being won by the retailer who has the better negotiating power with the supplier and the lower costs. View More >>>
Sudhir Holla, Senior Vice President, Ugam, December 5, 2013

Promotional intelligence shows NewEgg pulls off strongest showing in “cell phones-unlocked” category

While Amazon continued to lead sales through the Thanksgiving weekend, our category insights shows that many retailers found niches where they could beat Amazon and even dominate. View More >>>
Ugam, December 5, 2013

Is Black Friday shopping all hype?

When shoppers wake up at 4:00 am Friday morning, they expect great pricing deals, but are retailers meeting that expectation? While retailers tempted shoppers with extended hours (including Thanksgiving day openings), doorbusters, and giveaways, was their overall pricing lower? The general answer, looking at data through Black Friday and Cyber Monday, is no. View More >>>
Ugam, December 4, 2013

Did Retailers Meet Shoppers' Pricing and Product Assortment Expectations Over The Black Friday Weekend?

The Thanksgiving weekend has traditionally marked the kick off to the holiday shopping season as millions of shoppers have a four day weekend, giving them the time to start shopping. View More >>>
Ugam, December 4, 2013

How some retailers competed with Amazon on Black Friday, 2013

Black Friday is a critical day for many retailers and to do well they need to find ways to compete against Amazon, who has been continually pressuring retailers on pricing and assortment, combined with strong customer service and loyalty programs. Here we look at three categories to see if retailers succeeded in finding ways to stand out next to Amazon in either pricing or assortment. View More >>>
Ugam, December 2, 2013

Did Amazon Truly Rule Going Into Black Friday, 2013?

Amazon is known for having the largest selection at the best prices, but does data support that as we go into this 2013 holiday season? Several retailers who have been beat up by Amazon in recent years are fighting back, but they are picking their categories. While Amazon is still overall the largest online retailer, there are cracks that smart retailers are taking advantage of. View More >>>
Ugam, November 27, 2013

Prepping for 2013 Black Friday & Adjusting for a Short Shopping Season

Retailers such as JC Penney aren’t waiting until Thursday, but have already released their Black Friday ads. Walmart is matching Amazon’s free shipping on orders over $35. And many are doing “Beat the Rush” sales this week. View More >>>
Ugam, November 26, 2013

JC Penney’s Positioning Heading into Black Friday, 2013

After several years of struggling under the Ron Johnson experiment, JC Penney enters a critical 2013 holiday season. This week’s ads reveal their Black Friday approach. JC Penney has already released their Black Friday ads on their website and it is full of ... View More >>>
Ugam, November 25, 2013

WalMart Agressive Leading into Black Friday

While Amazon has the deepest discounts, this doesn't necessarily translate into the lowest category pricing. However, Amazon carries slightly more than twice the selection, which still results in the greatest number of laptops at low pricing. View More >>>
Ugam, November 25, 2013

Revealed: A Little Known Effective Dynamic Pricing Strategy

How customers arrive at your product page can affect how much they are willing to spend on a product. If this information is properly leveraged, you can dynamically price your products to improve margins without sacrificing sales. View More >>>
Vinayak Hegde, Assistant Vice President, Ugam, November 6, 2013


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