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Dynamic price changes and its implications for MAP monitoring

Retailers are acquiring the capability to dynamically change prices. Some of them are able to change prices within minutes and this makes it very difficult to detect MAP compliance. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, May 7, 2014

Lessons learned from the Global Retailing Conference

The theme at this year’s Global Retailing Conference was Ignite the Customer Experience. Here are five insights that caught my attention... View More >>>
Nina Morton, Marketing Director, Ugam, April 23, 2014

The end of MAP monitoring as we know it?

The new paradigm of information transparency and the rise of the empowered consumer present new challenges and opportunities for brands to drive consistent online brand experiences to support effective conversion. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, April 17, 2014

Decoding consumer demand signals to know which products are HOT or NOT

Some of you may know that Mark Zuckerberg after (or during!) an afternoon drinking session, set up a website which was basically a “hot or not” game for Harvard students. He hacked Harvard’s student profile pages and used the images to populate his website – called ‘Facemash’. And apparently, his little ‘hot or not’ drunken experiment became a big hit (aka Facebook). View More >>>
Savino Lobo, Assistant Vice President, Ugam, April 9, 2014

What’s your Uniqueness Quotient (UQ)?

Within the space of carefully curated style/design driven categories, having the right level of uniqueness in your assortment is important for drawing consumer attention. Merchants strive to acquire exclusivity and some prioritize their Uniqueness Quotient (UQ) over assortment breadth. View More >>>
Savino Lobo, Assistant Vice President, Ugam, March 31, 2014

Systematic assortment intelligence can reveal possible ‘White Spaces’

In my last blog post, I outlined how expandable bar cabinets were by far the most popular with consumers and if you are a furniture retailer, you will want to carry this design. When we studied the bar cabinets assortment across retailers, analysis of composition of the assortment by key attributes (like design, style, price & brand) revealed possible strategies being adopted and potential white spaces. View More >>>
Savino Lobo, Assistant Vice President, Ugam, March 25, 2014

Raise the bar when making assortment decisions

Deciding on what products to carry that will appeal to your consumers and drive conversion is one of the vital decisions that drives successful retailing. View More >>>
Savino Lobo, Assistant Vice President, Ugam, March 11, 2014

Digital Cameras: How Top Retailers Competed over the 2013 Holiday Season

Despite the increase of smartphones, digital cameras remain a popular holiday purchase. People of all ages enjoy cameras, especially during this time of the year, surrounded by family and friends. Consumers want to shop and retailers want to entice them. However, competition in this category is high and there are many phones without great differentiators. View More >>>
Sudhir Holla, Senior Vice President, Ugam, January 2, 2014

Video game competitive landscape

Amazon is providing discounts on a wider range of video games. However, looking at the average category discounts provided, other retailers are providing higher discounts on fewer products, probably to draw in traffic. View More >>>
Ugam, December 10, 2013

Providing your customers with the products they want

The products being sold are still the same old single “over the ear” pieces. However, Consumer Demand Signals clearly indicate that users want something different; an increased penetration of smartphones means consumers are looking for Bluetooth headsets that can also serve the purpose of listening to music, as well as providing long battery life and stereo. View More >>>
Navin Dhananjaya, Chief Solutions Officer, Ugam, December 5, 2013


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