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The Folly of Trying to Match Offline and Online Prices

Customers already expect that shopping online involves widely fluctuating prices over a short period of time. But changing prices too frequently in a brick-and-mortar store is a recipe for resentment. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, July 11, 2014

Hit a home run with your baseball bats assortment this summer (Part 2)

Category managers can derive useful assortment insights by looking at the composition of the Top trending products. The brands, price ranges and attributes of these trending products reflect consumer choices which is something every retailer should pay attention to. View More >>>
Savino Lobo, Assistant Vice President, Ugam, July 7, 2014

Avoiding the Price Match Trap: Q&A With Kevin Sterneckert

Price matching while viewed as a victory for consumers is typically a race to the bottom for retailers. In fact, retailers who try to compete with Amazon on price “are showing up to a gun fight with a pixie stick." View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 30, 2014

Are Price Wars Winnable?

The world of retail is not for the meek. At a time when consumers have more choices than ever, you can’t afford to sit on the sidelines while your competitors play the price-changing game. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, June 27, 2014

How the proliferation of shopping channels impacts MAP monitoring

The proliferation of shopping channels like marketplaces and comparison shopping engines provide a number of advantages to retailers in terms of expanding their reach. This however presents a challenge to brands who want to ensure a consistent brand experience via a MAP monitoring policy. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, June 25, 2014

How to be a Retail Winner in a Big Data World

Information loses value with every passing minute. Learning about a competitors’ promotion or lack of inventory a day later, or even a few hours later, can be costly. Every hour that passes translates into a decrease in revenue. View More >>>
Sridhar Sharma, Chief Technology Officer, Ugam, June 3, 2014

Hit a home run with your baseball bats assortment this summer (Part 1)

Tapping consumer e-demand signals like reviews and social signals are a good way to understand consumer preference trends. Retailers who carry baseball bats have a small window, this summer, to ensure they have the right assortment. View More >>>
Savino Lobo, Assistant Vice President, Ugam, June 3, 2014

The impact of in-cart pricing tactics on MAP monitoring

A commonly used practice that retailers use to lure consumers closer to checkout is advertising lower in-cart prices. They do this to ensure price competitiveness and improve conversion on their sites. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, June 2, 2014

Are you carrying the products your customers want?

By deploying consumer e-demand signals retailers now have an opportunity to truly know which products are trending, how they compare to their competition, and what assortment gaps need to be reviewed. View More >>>
Savino Lobo, Assistant Vice President, Ugam, May 20, 2014

How pricing at style-color-size variant is impacting MAP monitoring

I have alluded to ‘The end of MAP monitoring as we know it’ in a prior blog post. In this post I will attempt to detail out one of several reasons why the current method of MAP monitoring may soon turn irrelevant. View More >>>
Camilla Vaidyanathan, Solution Manager, Ugam, May 9, 2014


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