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[Infographic] How did Dynamic Pricing Impact Top Consumer Electronic Brands over the Holidays?

Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam,


Our recent analysis of the 2015 holiday season revealed that some brands were significantly more price-dynamic than others. Here’s a closer look at the top three consumer electronic brands with the highest number of price changes from Thanksgiving to Cyber Monday.

Online prices for consumer goods change by the minute, and it’s almost impossible to track them manually across channels for thousands of retailers; let alone be able to take timely action against minimum advertised price (MAP) violators. Ugam’s brand intelligence solution can help brands create an efficient, streamlined channel approach, and our experience in MAP monitoring and enforcement helps take quick action, when necessary, to preserve a consistent brand value.

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