PowerPoint will continue to be the dominant standard of research delivery for the near future, but the quest for a more elegant delivery mechanism remains. So far, companies have been happy with limited reporting capabilities. However, in the age of Big Data, there’s pressure to generate meaningful insights instantly in a clear and concise way. Now more than ever, companies understand the value of data, and with the expanding amount that’s generated by companies of all sizes, the need to quickly draw actionable insights with visual appeal will only grow from here.
One tool that comes up every so often is Tableau. In most cases, these requests come from enterprise research buyers, but few research companies actually understand the benefit of this delivery method. Tableau is the most dominant do-it-yourself (DIY) business intelligence (BI) tool currently available in today’s market, and we predict that in the next five years, it will cement itself as a standard for data visualization and reporting in the enterprise.
Not familiar with the benefits of Tableau? We’ve identified the most appealing features of the application just for you:
- Tableau clearly and beautifully visualizes your data
At it’s core, Tableau is a data visualization tool. It has the ability to tell stories with simple visualizations, making it easy for your clients to understand. For those who haven’t yet experienced Tableau’s visualization capabilities, visit the visual gallery here.
- Tableau is easy to use (you won’t even need help from IT)
Unlike other BI tools, Tableau makes it easy for users to use on a regular basis. You can go from novice to expert without IT assistance. The desktop application is a simple authoring tool for creating your reports – you can download, install, and connect to your data sources with little to no IT assistance.
- Tableau has an excellent user-experience
If you have intermediate Excel skills, it will be very easy for you learn the ins and outs of Tableau. The quick learning curve allows you to play with much larger data sets at lightning-fast speeds. The familiar drag-and-drop interface makes it similar to Excel and, again, the visualization options are abundant.
- Tableau can handle large amounts of data
Tableau has the ability to produce reports on extremely large sets of data without drastically affecting network performance. Support for native SPSS, Excel, and big data sources is already present in Tableau. Tableau can even connect to live data sources and feed enterprise users real-time results on key business metrics.
Content from this article originally appeared in CASRO in September 2015.
Joel Correa is a senior manager at Ugam and has a history of successful technology initiatives within the market research industry. He holds a bachelor’s degree in engineering and an MBA in IT systems from Mumbai University.