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Part I: Amazon vs The Rest

Mihir Kittur, Co-Founder and Chief Commercial Officer, Ugam,


Nowadays, 55% of online shoppers start their product searches on Amazon. How did they achieve this success so quickly? 

In this video, Mihir Kittur* demystifies Amazon’s strategy.

  • Data Amassing capabilities
  • Key differentiators – Private label, delivery, Amazon business, investments & culture

Many US retailers were unprepared for Amazon’s game plan. But are now responding more smartly. If you are interested to know how, continue to Part II: The Rest react to Amazon

*Extract from a client workshop, October 2017.



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