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Mumbai based Research and Analytics leader, Ugam Solutions,
today announced plans to launch a new international multi-lingual
project management and data collection service from its
proposed centre in London. A specialist team, consisting
of experts from the UK market research industry, will provide
project management and delivery on international CATI, on-line,
and mixed-mode studies. The new London based operations
centre, scheduled to open in mid August, will focus on conducting
the most challenging multi-country B2B and medical research
while also serving as a Centre of Excellence for training
and managing data collection teams in India and elsewhere.
"We wanted to provide our clients with a full menu of research
services, and multi-lingual data collection was a missing
element. We see this as an expansion of our existing data
collection services which today include cost effective English
telephone interviewing as well as online programming and
hosting. Our new multi-lingual offering, including the demonstrated
expertise to manage international projects, not only completes
the picture, but dramatically enhances our domain expertise,"
said co-founder & CEO, Sunil Mirani.
Ugam will take advantage of its existing survey programming
and data delivery capabilities in Mumbai to deliver cost
effective and high value services on International research
studies. A single point of contact for clients will co-ordinate
services within Ugam to deliver on challenging multi lingual
projects in the IT, Medical and general B2B sectors contacting
traditionally hard to reach respondent types.
"We continue to see strong demand for centralized, multi-lingual
data collection services and there is no better place than
London to find native speakers from every point on the globe
and the experienced marketing research pros to manage them",
said Executive Vice President, Gregg Peterson
Ugam will continue to conduct English language B2B and consumer
work from their 150 seat CATI centre in Mumbai. The two
CATI centres will run on a single platform with a consistent
set of software, training and process standards, ensuring
high quality output at the most cost effective rates.
About Ugam Solutions:
Ugam Solutions is a leading provider of Research and Analytics
services, focused on serving the marketing information needs
of global enterprises. With over 800 employees in Mumbai,
London, San Francisco and Chicago, Ugam offers a comprehensive
range of Data Collection, Data Management, Analytics and
IT services to the Market Research Industry, including Multi-country
and Domestic Project Management, Survey Programming, International
Online and Telephone data collection, Data Cleaning & Tabulation,
Advanced Analytics, Open ended coding, Charting and Report
Writing, and Panel Support Services. Ugam Solutions is online
at www.ugamsolutions.com
For further details contact:
Mrunmaiy Abroal
20:20 MEDIA
Phone: + 91 22 2660 1437
E-mail: mrunmaiy@2020india.com
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