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  • Blog

    THE END OF MAP MONITORING AS WE KNOW IT?

    Camilla Vaidyanathan, Solution Manager, Ugam

    The new paradigm of information transparency and the rise of the empowered consumer present new challenges and opportunities for brands to drive consistent online brand experiences to support effective conversion.

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  • Blog

    Lessons learned from the Global Retailing Conference

    Nina Morton, Marketing Director, Ugam

    The theme at this year’s Global Retailing Conference was Ignite the Customer Experience. Here are five insights that caught my attention...

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    POWER ANALYTICS INTO ACTION

    Leverage Ugam's deep domain expertise, Innovation and end to end service to manage your research operations.

    12 of the top 25 market research firms turn to Ugam to manage their research operations and focus on providing insights to their clients

    OUR OFFERINGS

    We provide a managed service to market research firms and insight based consultancies with technology-enabled data collection and visualization, data analysis and processing and reporting at the heart of our offering. We manage a portion of the client’s research offering, or end-to-end on their behalf. Here's how...

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    • REACH TARGETS WHEN IT COUNTS MOST

      Mobile devices make it possible for firms to reach people at the point of experience, creating unprecedented opportunities to engage people in research. Ugam provides mobile solutions that deliver betterout comes.

      Ugam has the experience and know-how to deploy the most effective solution for agiven research need. As an early adopter of both the methods and technologies used to reach people through mobile devices, Ugam has developed leadership in the mobile space.

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    • FOCUS RESOURCES ON PROFIT AND DIFFERENTIATION

      Successful firms put their resources where they stand to gain the most. Ugam offers end-to-end research operation services, helping firms with a strategic focus on consultative activities toreserve resources forthe most profitable and differentiating parts of their business.

      Market researchers and consultancies can trust Ugam to effectively manage their quantitative research process—from post-design of research to predelivery of insights.

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    • SHIFT TO NEW TECHNOLOGY WITHOUT DISRUPTION

      Transitioning to a new technology can disrupt business operations, so forward-thinking firms will carefully plan their implementation and call on a trusted partner for help. With our technology infrastructure transition offering, Ugam can successfully deploy a new technology infrastructure and transition operationsto it—without interrupting the business.

      We have deep expertise and extensive experience in implementing the top market research industry software platforms.

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    • MAKE BETTER DECISIONS BASED ON FACTS

      Big data holds valuable insights, and smart market researchers look for ways to store, track, and make sense ofdata and assets in the research value chain.

      Ourdata warehousing, aggregation, and visualization services help firms make better decisions by quickly normalizing and analyzing vast forms and formats of data to find quality insights. With our unrivaled experience, we can intelligently present longitudinal and disparate data sets toreveal the story behind the data.

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    • REDUCE SAMPLE WASTE AND THE COST OF SALE

      There is no substitute for experience when it comes to sample management. Ugam can apply deep domain expertise to cut the inherent waste in the process and dramatically reduce the cost of sale with sample management optimization.

      With a combination of experience and the latest technologies, we can blend and mix samples from multiple sources, automate the acquisition process to optimize business outcomes, and finding valid, representative respondents

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    • ACHIEVE SUCCESS IN A TRUSTED PARTNER

      Firms can better handle the complexity of global program management when they rely on a trusted parter to help with the responsibility. Ugam can faciliate the success of a global program by assembling a highly capable team—representing multiple disciplines in different markets and regions—to manage it with support from a scalable set of technologies and capabilities.

      We can manage a wide range of programs, such customer satisfaction, employee satisfaction or brand health.

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    • GET VALUE FROM PANELS

      To make the most of a panel investment, firms should apply a well thought out and deliberate strategy.

      Ugam offers custom panel solutions that help improve the efficiency of a panel and ensure that it’s used at the necessary levels for engagement and delivers financial gains. We have a long successful track record helping firms in practically every industry optimize their panel engagement strategies.

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    • TELL A BETTER STORY

      Firms can use digital storytelling and data visualization to better communicate outcomes to research stakeholders. Ugam provides comprehensive reporting solutions that help firms become better storytellers by combining quality technology and know-how to make research come to life.

      Our solutions includea complex hierarchical structured report with personalized access to longitudinal data—and a multilingual dashboard that reports brand health across multiple marketsin real-timebased on millions of data points.

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    POWER ANALYTICS INTO ACTION

    Analyze consumer and competitor data to make winning decisions around what products to carry, how to price them, and how to describe them

    9 of the largest 25 US Internet retailers rely on Ugam to impact their business performance

    OUR OFFERINGS
    • BUY SMART, STOCK RIGHT

      Our assortment intelligent solutions make it easy for you to determine whether you’re carrying the products customers want and taking advantage of upcoming trends—based on your data and what consumers are saying and buying online.

      Tune into consumer demand signals to intelligently determine which products to pick up, keep, and drop.

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    • PRICE (AND REPRICE) TO SELL

      Inventory fluctuates. Consumer demand waxes and wanes. Competitors relentlessly change pricing. Choosing the right price point is critical to a retailer's success, but an ever-evolving landscape makes it seem impossible to stay informed.

      Ugam makes it possible. We have reliable solutions that provide real-time, actionable insights into competitive pricing environments. Whether you're running a brick-and-mortar operation or an online marketplace, we can help you keep pace with nonstop price shifts and promotions—while still minding profitability.

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    • KNOW WHAT TO SAY TO SELL

      Today, 80 percent of shoppers start their shopping experience online, so purchasing decisions are primarily made on product content—descriptions, images, and reviews. Retailers must be sure that customers can find products on their site, and that the content is compelling.

      Ugam positions you to make those conversions happen. From creating product content to giving you the power to assess and analyze it, we’ll help you communicate the right information to make the sale.

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    POWER ANALYTICS INTO ACTION

    Monitor your online channel to protect your brand

    The world’s leading brands across categories such as sporting goods, apparel, and cosmetics team with Ugam to improve business performance

    OUR OFFERINGS
    • TUNE INTO YOUR CHANNELS AND TAKE ACTION

      The online marketplace has turned brand protection into an ever-evolving challenge. New e-retailers appear without warning. More SKUs are added daily. Social media and commerce make it easy to undermine pricing policies without detection.

      Ugam can help you take control of your brand and products—before unruly marketplace dynamics impact business performance or skew channel partner perceptions. Our brand insights solutions will help you monitor online channels and take actions that drive results.

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    • MONITOR MAP AND TAKE ACTION TO PROTECT YOUR BRAND

      Brands set MAP policies to protect margins, brand reputation and channel relationships. Our MAP monitoring offering enables you to efficiently monitor channels to find MAP violators. It uses big data and predictive analytics to uncover channel insights, so you can answer questions such as:

      Do MAP violations increase closer to MAP expiration?Are violations a geo-specific issue?By answering these questions, you can take action to effectively drive MAP policies and prevent revenue losses from unauthorized activity.

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    Power winning decisions now

    Write to us at info@ugamsolutions.com and our subject matter experts will work with you through your problem OR simply fill out the form and we shall contact you.